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Coyote at a Crossroads: Thoughts on the OAAA/Geopath Conference and the Future of Out of Home

As a suburban child of the ‘70s, there was one critical and inescapable influence that had a tremendous impact on shaping my young brain: Saturday morning cartoons. I was personally a fan of anything Looney Tunes and, in particular, the Road Runner and Coyote shorts. As part of every short there was an obligatory shot of the Coyote chasing the Road Runner. […]

emcoutdoor.com
Tue, Jun 18, 2019 at 1:49 PM

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10 Ways to Engage with Event Attendees

Experiential Marketing is a strategy that invites consumers to actively engage with a brand through a fun and memorable experience. Brands use different experiences like immersive pop-ups, stunts, event footprints, and sampling to reach consumers to develop a relationship and create a bond that didn’t previously exist. […]

emcoutdoor.com
Tue, May 21, 2019 at 4:53 PM

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Pro POV: Interview with Jeff Gunderman, President & CEO of EYE Corp Media

Jeff Gunderman has been a prominent voice in advertising and marketing for decades. We decided to tap his extensive field and agency knowledge to help us understand the current state of out of home, success stories, and exciting growth opportunities! . […]

emcoutdoor.com
Thu, May 16, 2019 at 2:07 PM

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Make Content Key in Your Digital Marketing Strategy

The importance of content within your digital marketing strategy cannot be underestimated. Your content, including copy, images, videos and any other element of your website, is the key to your online success. The content you provide gives visitors a reason to visit your website and provides them with valuable information. […]

emcoutdoor.com
Tue, May 7, 2019 at 12:53 PM

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The Brave New World of Location Based Marketing

In December 1903, in the sand dunes of Kill Devil Hills, North Carolina, the Wright Brothers made the worlds first powered aircraft flights. By 1923, we saw the first transcontinental flight; by 1933, the first solo flight around the world; 1939, the first jet plane; and in 1947, Chuck Yeager broke the sound barrier. […]

emcoutdoor.com
Thu, May 2, 2019 at 2:19 PM

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5 Experiential Marketing Trends in 2019

Over the last couple of years, we’ve started to see an increase in experiential marketing as a part of the marketing mix. What was once considered to be merely a disruptive tactic has grown in popularity. Brands across industries are realizing the value that positive personal touch points with consumers can bring. […]

emcoutdoor.com
Mon, Apr 22, 2019 at 12:43 PM

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The Marketer’s Guide to Connected TV

Connected television has quickly emerged as an essential part of the consumer environment. The term “Connected TV” simply refers to any kind of home entertainment device, from a smart TV to a PlayStation or Xbox, that connects to the internet. […]

emcoutdoor.com
Thu, Apr 11, 2019 at 3:05 PM

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How Location-Based Strategies Can Improve Destination Marketing

When marketing a travel destination, a brand must find ways to stand out in a crowded marketplace, all while convincing an audience to make a significant investment they may not absolutely need. To succeed amidst these complexities, travel and tourism brands can use location-based marketing strategies to reach audiences at every phase of the engagement funnel. […]

emcoutdoor.com
Thu, Apr 4, 2019 at 4:47 PM

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Christopher Augmon Joins EMC Outdoor as New VP of OOH Media Strategy

EMC Outdoor has tapped business development specialist and media expert, Christopher Augmon, to join the agency’s team of account executives as the newest VP of OOH Media Strategy. Augmon comes to EMC Outdoor with more than 25 years of experience in marketing, media and promotions in the Chicago market. […]

emcoutdoor.com
Thu, Mar 28, 2019 at 3:05 PM

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Key Trends for Mastering Digital Marketing

As digital technology and consumer preferences continue to change, it can feel impossible to keep up with the ever-transforming trends of digital marketing. In the past, all you needed to do to grab a customer’s attention was place the right advertisement in a newspaper or throw a banner onto a website page. […]

emcoutdoor.com
Thu, Mar 14, 2019 at 3:39 PM

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How to Attract Customers with Localized Digital OOH Ads

Whether you are a big brand looking to expand into new regions or a small startup with a clever marketing concept, localized digital marketing content can indeed make a difference. People like to see memorable advertisement messages during their daily commute or a relaxing walk to their local supermarket. […]

emcoutdoor.com
Thu, Mar 7, 2019 at 4:30 PM

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What a $5M Super Bowl Ad Can Buy in OOH in 2019

With Super Bowl LIII in our rear-view, once again we’re left reflecting on the phenomenal amount that brands are willing to spend on mere seconds of advertising during the big game. This year, brands shelled out an estimated $5.1 million per TV spot, which is said to have reached roughly 98.2 million viewers. […]

emcoutdoor.com
Thu, Feb 14, 2019 at 6:05 PM

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Top Tech Trends Impacting Location-Based Marketing

In a world full of digitized interactions, marketers need to find a way to engage consumer bases that is more plugged in than ever before. Keeping up with the competition in this cluttered ecosystem has never been more difficult or more crucial for marketers. This means embracing emerging technology and understanding how to harness its dual nature of disruption and innovation. […]

emcoutdoor.com
Tue, Feb 5, 2019 at 11:20 AM

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Out of Home’s Shift from Knowledge to Skill-based Planning

The digital world has shifted the way that we all think about reaching consumers. Today, we can dig into deep levels of data and analyze critical information that gives us incredible insights into customer behaviors. For planners and marketers, these insights are valuable for strengthening the foundation and effectiveness of campaigns. […]

emcoutdoor.com
Tue, Dec 11, 2018 at 12:35 PM

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3 Steps for Optimizing Your Trade Show Marketing

Trade show marketing is an effective strategy for many industries. Whether its brand awareness or a product launch, it allows you to get your message in front of the right audience at the right time when all your key targets are in the same place. There are some inherent complexities involved in incorporating the right tactics into your trades show marketing strategy. […]

emcoutdoor.com
Thu, Nov 29, 2018 at 2:24 PM

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