The widely-deployed LinkNYC digital OOH ad network on the sidewalks of New York City has had a spotty business history since it was launched ... […]
The out of home media company Intersection is probably best known as the operator of that network of smart cities display totems – called ... […]
The consortium behind all those “smart city” LinkNYC kiosks on the streets of New York is continuing to find their big idea to be a big problem. […]
Via Politico New York … New York City’s IT and telecoms department is reported to be growing frustrated with the consortium that won a deal to install “smart city” kiosks around the five boroughs, saying the rollout has stalled and the promised ad revenue share hasn’t materialized. […]
The company that won the deal to mimic New York and put so-called smart city display kiosks on main streets around the UK has run into financial trouble, entering into what the Brits term “administration.” That means the company can’t pay its bills and has a third-party involved trying to get it out of an insolvent state. […]
From Gothamist, as flagged by a reader … Some enterprising soul with a twisted sense of humor has “dressed” several LinkNYC smart city kiosks in Brooklyn to look like Teletubbies. Not sure why. Perhaps they were inspired by this mall campaign for Pokemons in the UK. […]
‘OOH is Real’ Surrounds, Immerses Advertising Week New York Attendees September 23, 2019 (New York, NY) – The Out of Home (OOH) advertising industry, led by the Out of Home Advertising Association of America (OAAA), today launched a campaign to demonstrate the medium’s presence in the real world. […]
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It’s been a rough few weeks for the media company Intersection and its LinkNYC “smart cities” ad posters. First, dozens were vandalized and damaged. Now an activist group is duct-taping anti-LinkNYC messages to the screens. […]
A 41-year-old man has been arrested and charged in the wake of 42 LinkNYC digital OOH/smart city kiosks being vandalized and damaged around five NYPD precincts. The kiosks have cameras and at least one caught the man throwing a large rock at a unit, in daylight and as people walked by. […]
The NYC-focused online publication Gothamist has a post up, with multiple photos, of the beating laid on some 30 LinkNYC smart city ad posters in Manhattan this past weekend. A very cranky New Yorker smashed a series of the big digital display kiosks in the West Village and Chelsea, along 6th and 8th Avenues and across 14th Street. […]
This is simple example of geo-targeting for a Digital OOH ad campaign – with contextual spots for the food delivery service delivery.com zeroed down to the neighborhood and time of day. The hyperlocal campaign is running on Intersection’s LinkNYC network, which is big 55-inch back-to-back screens on monolithic sidewalk fixtures. […]
Few observers will be surprised to learn the much-touted NYC smart city rollout of screens replacing payphone boxes is not going as well as envisioned. I don’t get to New York that often, but when I do, I see lotsa black and blue screens dotting the sidewalks. I hear the same from people who live and work there. […]
Seriously busy, seriously dumpy NY Penn Station got a little bit of a digital facelift with the addition of a dozen digital totems in the Amtrak concourse, with the screens providing passenger information, bankrolled by digital OOH ad spots. The station handles a staggering 600,000 passengers a day, so it gets a lot of coveted eyeballs for brand advertisers. […]
This episode we’re speaking with Dave Etherington, who is CSO of Intersection, one of the companies responsible for LinkNYC. In 2014, New York City set out to overhaul their payphone infrastructure. The result is LinkNYC, which provides anyone in the city with free phone calls to anywhere in the U.S., free wifi, local information and some other things that Dave and I discuss. […]
