16:9: Video: Coca-Cola’s Morphing Times Square LED Board
Here’s a different video looking at that morphing 3D robotic display Coca-Cola has switched on this week in Times Square. […]
Fri, Aug 11, 2017 at 12:29 PM
Here’s a different video looking at that morphing 3D robotic display Coca-Cola has switched on this week in Times Square. […]
Coca-Cola has had a big sign in NYC’s Times Square for a century, and this week the global brand turned on a new iconic sign billed as the world’s first 3D robotic LED billboard. It has 1,715 moving and 245 static LED cubes, with an overall visual footprint of 240 square meters, which in no metric terms, is approximately a lot. […]
I don’t think I’ve seen an LED marquee quite like this – a very tall roadside slab that has the curves of three-dimensional Roman columns on each side, wrapped in LED. It’s an 85-foot tall 10mm sign along the Las Vegas Strip, in front of Caesar’s Palace. It went up in June, I believe, for Simon Properties, which runs the impossible retail maze known as Forum Shops. […]
Sansi North America Displays aka SNA Displays sent over images of new LED displays now up and running in the NYC offices of what is coyly referred to as the world’s largest athletic apparel brand. The signature part of the project is 13 LED “clouds” – LED displays suspended lobby ceiling that sync up and sequence visuals. […]
Here’s a nice example of a mixed media digital and analog signboard, one of two put up in the revitalized Waterside District in Norfolk, Virginia. The 23-foot-high boards are 10mm pitch units done by SNA Displays. “This was an interesting and rewarding project for us,” says Jason Helton, executive vice president for SNA Displays. […]
I’m changing up the podcast a little bit this week. I have my own rule that I want to talk to a bunch of other companies first before I talk to one a second time. I’ve also made this podcast about people and not issues. […]
The massive Dubai Mall in guess where has just turned on a new OLED video wall that breaks a bunch of records for sheer scale. It is 50 meters wide by 14 meters tall, fronting the aquarium attraction in the mall. The digital canvas is 1.7 billion pixels. […]
Content is a factor, of course, but’s generally kind of amazing how good a 10mm pitch outdoor LED sign can look these days. This is an upgraded LED board that replaced an older digital display used by Aeropostale to advertise its brand outside a Times Square retail store. The new one is for LINE FRIENDS, an Asian retailer built around sticker characters. […]
Singapore’s Changi Airport has started providing peaks inside the new Terminal 4, which is set to open before the end of this year. One of the big features is a vast immersive fine pitch LED video wall at the security screening area. […]
This is the student atrium in the newly-built Annenberg Hall at the University of Southern California in LA, which has a showpiece 3-storey-tall display intended to draw the attention of students, possibly even getting them to look up from their smartphones. The hall is part of the ?Annenberg School for Communication and Journalism. […]
NanoLumens has filed a dismissal, without prejudice, on one of the patent infringement lawsuits it launched about a month ago against four U.S. competitors. The suit against Gable Signs & Graphics, Inc. […]
Here’s a couple of shots of a nice temporary application of LEDs suspended over the crowd at a corporate event staged at a Dallas venue called The Bomb Factory. Live event design and production provider Goalen Group used PixelFLEX 3.9mm LEDs for a supplier awards ceremony held by a big aerospace manufacturer. […]
Anyone who has been to a signage trade show in the last two or three years has likely looked at fine pixel pitch LED screens and concluded they were starting to look pretty damn good, but I doubt few though they were the sorts of things that could replace big movie theater screens and projectors. […]
I find, more and more, that some of the more successful companies in this business are a bit like stealth submarines. They run silent and deep, and you don’t hear much about them or see them around. That would apply pretty nicely to D3, a New York company that is in the LED display business. […]
I’ve posted photos in earlier reports from last week at InfoComm, but here are some more that didn’t find their way into earlier coverage, with comments added: Transparent LED – those mesh screens you can see through – are getting quite good. The content running on this one was vivid. […]