JC Decaux, the biggest largest outdoor ad company on the planet, saw the digital side of its business grow by 21.9% last year, with ... […]
The French media company JC Decaux has developed and introduced an “Eco Design Index” that reflects the environmental friendliness of its street-level ad displays ... […]
The government authority that oversees the massive London (UK) transport system – Transport for London (TfL) – has taken the first steps to renew ... […]
This is a 10-metre (30-ish feet) wide interactive LCD video wall in a Shanghai subway station that is using augmented reality to get passengers excited about a lemon iced tea product. When people stand in front of it, their faces appear on the screen in real time, adorned by lemon filters and a Vita Lemon Tea box at their mouths. […]
The LAX International Terminal digital experience is a few years old now, but to the credit of the airport and JC Decaux, which has the media concession for the airport, the content is being refreshed. This is a loop showing the content being developed for the seven big display elements in the post-security part of the terminal, as developed by the Paris-based experiential content shop Admemori. […]
This is a media corridor opened up in August in Terminal 3 of Chongqing’s international airport. It may well be a city and airport many in the west only vaguely know about, but the southwestern China city has a population of more than 30 million (which is mind-wobbling). […]
This is a bit of a stunt, but also a nice, gentle heartstring-tugger of a digital out of home campaign done in Oslo, Norway for a volunteer organization. The volunteer website Frivillig.no is trying to encourage people to spend time talking to lonely and shut-in senior citizens through a live camera and screen set-up in a JC Decaux-managed transit shelter. […]
The Singapore office of JC Decaux has switched on an impressive digital landmark ad displays at Changi Airport, which routinely wins awards as the best airport on the planet. It’s a very large 4.8mm pixel LED board, which would be a bit of a “yeah, so?” situation if it wasn’t on tracks and sliding back and forth across a pair of 33 square metre backlit ad displays. […]
This is well done – an immersion zone on London’s Waterloo Station promoting the Ghostbusters remake. The campaign broke today in the rail station, launched by Sony Pictures and run via ad-concession owner JCDecaux today. […]
JCDecaux is running a domination campaign at London’s Waterloo Station that ties into the release of the new film JURASSIC WORLD, using the large digital screens in the terminal and even creating a dinosaur museum gallery. The one-of-a-kind campaign is dominating every outdoor advertising location in the commuter hub. […]
When I am consulting with clients I speak a lot about moments and relevance – putting screens and content in place that really speak to that moment. […]
It seems all that incredible digital in the LAX International Terminal – done by Moment Factory and Digital Kitchen – will have to share air time with content that pays the bills. JCDecaux has sold one of the first digital outdoor sponsorship campaigns on the digital clock tower in the post security area – marketing a Tiffany & Co. […]
