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Best Creative Campaigns in March: Scented Bus Shelters, Augmented Reality Superheroes and Giant Special Builds

Best Creative Campaigns in March demonstrated that all product categories can make the most of out-of-the-box concepts and create truly memorable and unique campaigns. From popcorn scented bus shelters to superhero costumes, have a look below at the top three Creative Solutions campaigns as voted by the JCDecaux teams around the world. […]

jcdecaux-oneworld.com
Thu, May 12, 2016 at 2:00 AM

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16:9: Beacon Deployments In Retail Grew 20% In Last Quarter; 1M More Expected In US Stores In 2017

I’ve had some interesting conversations with senior people lately about the shiny object nature of emerging technology, and how the latest one – beacons – hasn’t really gone anywhere. I wasn’t sure that was true, but suggested it was going to take time – and getting away from a dependancy on specific phone apps – to take off. […]

sixteen-nine.net
Thu, Apr 21, 2016 at 9:26 AM

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Projects: Toronto’s Mount Sinai Switches On Massive Digital Donor Wall

Donor walls are a big part of many hospitals – used to thank companies and individuals who support the organization’s work and facilities. For years, these walls were plaques or printed graphics, but lately, they’ve gone digital, and this has to be one of the bigger ones out there. […]

sixteen-nine.net
Mon, Apr 18, 2016 at 11:19 AM

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Projects: Nanonation Takes On Raising Nebraska

Nanonation CEO Bryan Fairfield Raising Nebraska is a 25,000 square foot, interactive digital-heavy exhibit on the state fairgrounds that’s designed to help visitors better understand and appreciate that state’s big industry, its advances, and the impact it has locally and globally. […]

sixteen-nine.net
Mon, Apr 18, 2016 at 9:40 AM

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16:9: Forget The Ad Model, Use Phone-Charging Kiosks To Keep Shoppers Shopping

I’m not at all sold on the idea of screens on phone charging kiosks being a successful digital OOH media model, but the charging kiosks themselves – used purely as services – are proving successful in retail environments. […]

sixteen-nine.net
Thu, Apr 7, 2016 at 8:24 AM

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Projects: Sephora Switches On Digital-Laden Flash Store In Paris

Sephora has opened up a digital-heavy, small footprint shop in Paris that builds screens into the visual environment and uses different interactive tools to let shoppers get at what’s not physically stocked at the location. […]

sixteen-nine.net
Mon, Apr 4, 2016 at 2:30 PM

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Your Customer Engagement Screens Are Probably Bullshit

One of the things that has bothered me for years about digital signage product marketing is the heavy, almost maniacal use of terms like engagement, experience and immersive by some companies. […]

sixteen-nine.net
Wed, Mar 30, 2016 at 3:15 PM

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DSF Mixer Set For April 6th At Charlotte-area Bass Pro

I’d got to this just for the food, and craft beer, but it’s a bit of a drive (like 14 hours) … plus I couldn’t drive home after the craft beer. Oh well. The Digital Signage Federation is running a mixer April 6th at the Bass Pro Shops Outdoor World store in Concord, NC, which is just up the road from the Lowe’s Motor Speedway (NASCAR track). […]

sixteen-nine.net
Wed, Mar 30, 2016 at 9:29 AM

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Projects: Queensland Private School Lights Up Its Wonder Room

A private co-ed school in the Brisbane/Gold Coast part of Australia has turned on what it calls the Wonder Room – a specially-kitted classroom that features a five-panel multi-touch video used by both students and teachers. […]

sixteen-nine.net
Tue, Mar 29, 2016 at 9:59 AM

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16:9: German Charity’s Social Swipe Allows Direct Donations From Digital OOH Poster

A UK reader kindly pointed me to this terrific charity program that combines a public-facing set of screens, a card reader and trigger-based content to drive donations to a German relief charity. The Social Swipe program allows people in public spaces to swipe a credit card to make a small donation to Miserior. […]

sixteen-nine.net
Wed, Mar 23, 2016 at 11:51 AM

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Projects: The Avenues Mall In Kuwait Adds Multitouch Wayfinding

The Avenues mall in Kuwait is one of the largest shopping centres in the MENA region, with a new addition bringing the leasable area past 370,000 square metres. There are more than 400 stores, including a long list of premium retail brands. […]

sixteen-nine.net
Wed, Mar 23, 2016 at 8:57 AM

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Get The Guy Sitting There To Reach Over And … Oh, Never Mind

A regular reader sent in a note from a departure lounge at JFK, where a media company and airport management team decided to put an interactive “experience” screen on a support column. Problem is, if it’s like the scene at most U.S. airports, an optimal experience for passengers is finding a precious seat at a gate, not killing time taking faux pix with the Statue of Liberty. […]

sixteen-nine.net
Wed, Mar 23, 2016 at 12:13 AM

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Best Creative Campaigns by Charities

January Creative Solutions campaign was voted by JCDecaux teams around the world and it was the not-for-profit organisation Caritas. This month we were inspired to have a look at some of the best creative campaigns by charities and not-for-profit organisations in the recent months. […]

jcdecaux-oneworld.com
Thu, Mar 10, 2016 at 3:00 AM

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16:9: How Digital Signage Is Changing What We See In Mirrors

Most of us are familiar with the typical fitting room experience: Standing in front of a less than spotless full-length mirror, cycling through various changes of clothes in an often fruitless effort to find something that fits and looks right. Now imagine an entirely different fitting room experience — one where the mirror rests on top of an interactive LCD panel. […]

sixteen-nine.net
Tue, Mar 8, 2016 at 7:32 AM

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December Best Creative Solutions Campaigns: Augmented Reality, Donations and Claw Cranes

The JCDecaux December Best Creative Solutions campaigns were those where advertisers picked the right moment to captivate their key audience with engaging communication and interactivity. Here are the top three Creative Solutions campaigns worldwide as voted by JCDecaux teams around the world. […]

jcdecaux-oneworld.com
Thu, Feb 25, 2016 at 3:00 AM

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