The latest Global Ad Trends report from the World Advertising Research Center (WARC) states, “successful brands allocate an average 13% of their media budget to out of home.” Since reading the report, I have been interested in understanding more about these successful brands. […]
The Eagles win in Super Bowl LII created a feeling of excitement throughout the city of Philadelphia. Now, imagine if your brand could do the same! As a lifelong Philadelphia sports fan, loyalty to my teams has been accompanied by the strain of being an underdog. I’ve also witnessed firsthand how a community can come together when a team succeeds. […]
The dynamics of today’s market and how companies reach consumers is shifting. As the newest generation of buyers, millennials continue to gain purchasing power, and the market has adapted to their interests and buying habits. […]
As strategic planners, our job is to consider the most effective and creative approaches that we can bring to market based on our clients’ goals, maximized budgets and, hopefully, a mix of genius creative spin. […]
It goes by a lot of names…. “experiential marketing”, “event marketing”, “on-ground marketing”, “live marketing”, “participation marketing”, or “special events”. But no matter what name people use, it’s clear that there is one thing experiential marketing is, and that’s confusing. […]
Abraham Lincoln famously said, “Give me six hours to chop down a tree and I will spend the first four sharpening the axe. […]
