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hash2ash Installation Turns Digital Selfies into Debris

Commissioned by the National Ethnographic Museum in Warsaw, Poland, the clever team at Pangenerator was tasked with constructing a digital art installation that made viewers think deeply about an aspect of teenage life in the postmodern age. The resulting piece is entitled hash2ash – everything saved will be lost, and it sets its sight on the now global culture surrounding selfie photos. […]

digitalsignageconnection.com
Wed, Jul 25, 2018 at 3:30 PM

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Mini Projection Mapping and the Flight of Cupid

Brussels Airport recently dipped its toe into the world of projection mapping in an art-themed lounge currently dedicated to the work of Flemish painter Peter Paul Rubens. […]

digitalsignageconnection.com
Wed, Jul 18, 2018 at 3:43 PM

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teamlab Orchestrates World’s First Digital Museum

Those mad geniuses at teamlab, the digital art collective founded by a group of friends from the University of Tokyo in 2001, are at it again. We’ve brought you stories about how this prodigious group has caught attention with their installations in the past (see Teamlab Future Park at Mall of Georgia  and Zen and the Art of Immersive Dining). […]

digitalsignageconnection.com
Thu, Jun 28, 2018 at 9:03 AM

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Shooting Pool with Digital AR Assistance

Call your stakehorses and get ready to hustle because Portugal-based digital solutions company Forge IT is changing the games of pool, Snooker and billiards with their augmented reality (AR) product dubbed Pool Live Aid. […]

digitalsignageconnection.com
Wed, Jun 20, 2018 at 10:13 AM

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Transparent Displays Make Window Shopping Easy

Market Street is one of the highest trafficked streets in the crown jewel of Northern California that is San Francisco. This steady stream of foot traffic usually comes with just as many eyeballs, and so the urban area sees plenty of leading brands showcasing their very best merchandise with their most innovative ad campaigns. […]

digitalsignageconnection.com
Wed, Jun 6, 2018 at 11:46 AM

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Augmented Reality on Tour

Lately, the keyword in the digital signage and communications industry has been ‘experience. […]

digitalsignageconnection.com
Thu, May 10, 2018 at 12:14 PM

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The Great Oreo Cookie Quest and OOH Gamification

The Great Oreo Cookie Quest, the annual on-pack promotion offering consumers the chance to win a grand prize trip to San Francisco, is kicking off its 2018 campaign with a little location-based marketing help from Posterscope, Carat and Liveposter. That’s in addition to in-store promotion, TV spots and online advertising. […]

digitalsignageconnection.com
Wed, May 2, 2018 at 3:17 PM

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Disney’s Immersive Star Wars Experience Delights Fans

The Galaxy Far, Far Away may be near and dear to our hearts, but it’s far, far away from reaching an oversaturation point. Indeed, as long as Disney is justifying ways to milk the commodity that Star Wars has become, we’ll see the diversification continue to spill out of the theater and into retail stores and other evolving venues. […]

digitalsignageconnection.com
Wed, Apr 25, 2018 at 12:18 PM

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National Gallery of Prague VR Campaign Recreates Famous Art for Visually Impaired

Most people understand and accept that it’s beyond frowned upon to touch a priceless work of art in a museum setting. […]

digitalsignageconnection.com
Thu, Apr 19, 2018 at 1:18 PM

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KitKat Digital Billboard “Breaks” From Power for Earth Hour

J. […]

digitalsignageconnection.com
Wed, Apr 11, 2018 at 10:06 AM

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Nike Employs Video Gamification to Demo New Sneaker

This installment of Installation of the Week is dedicated to Nike’s latest attempt to sell more shoes through technological gamification. In this case, the shoe is the new “Epic React” model—apparently the bounciest, softest, lightest and somehow simultaneously the most resilient footwear ever created. […]

digitalsignageconnection.com
Wed, Mar 21, 2018 at 10:25 AM

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Art Collective Hijacks MoMA Gallery for Abstract Augmented Reality

On March 2, 2018, a mainstay of New York City’s Museum of Modern Art (MoMA) was hijacked by a group of eight rogue artists. […]

digitalsignageconnection.com
Wed, Mar 7, 2018 at 1:52 PM

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Hapa Sushi’s OOH Campaign Gets Political

Hapa Sushi, the Colorado-based restaurant chain that entered the public consciousness by offering raw fish and weed menu pairings when the state legalized recreational cannabis in 2014, is making advertising waves again. This time, the eatery combined its powers with TDA_Boulder for an Out-of-Home (OOH) campaign to create buzz and sell more sushi by using the polarized political landscape. […]

digitalsignageconnection.com
Wed, Feb 28, 2018 at 2:57 PM

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Billboard Promotes Magic Festival by Reading Minds

This installment of our Installation of the Week shows just how far the technological concept of biometrics has come for application in the digital signage and communications industry. […]

digitalsignageconnection.com
Wed, Feb 7, 2018 at 1:21 PM

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The HoloLamp Reinvents the Digital Menu Concept

The HoloLamp, the latest release to capitalize on society’s rekindled love affair with glasses-free, hands-free augmented reality and holograms, uses 3D scanning technology based on photogrammetry to project photorealistic models of food onto restaurant table-tops. […]

digitalsignageconnection.com
Wed, Jan 31, 2018 at 1:19 PM

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