Every month JCDecaux employees vote for their favourite Innovate campaign via our internal social media platform, Bee. For December 2014, Spontini in Italy was voted the Winner for their experiential & interactive campaign. […]
Every month JCDecaux employees vote for their favourite Innovate campaign via our internal social media platform, Bee. For November 2014, Amazon in China was voted the Winner for their innovative use of showcasing and QR codes in Shanghai metro. […]
Every month JCDecaux employees vote for their favourite Innovate campaign through our internal social media platform, Bee. The campaign voted best Innovate Campaign for October 2014 was an Augmented Reality campaign for Sky in Austria. The Campaign. […]
Every month JCDecaux employees vote for their favourite Innovate campaign through our internal social media platform, Bee. The campaign voted best Innovate Campaign for September 2014 was an experiential campaign for KPN in the Netherlands. The Campaign. […]
The French supermarket Monoprix, working Rosapark and JCDecaux Innovate France, created a campaign to lift people’s mood during their daily routines. They created the first rainbow-generating billboard in Paris using natural light and a recycled water. The “Bye Bye Gloominess” campaign brought three days of colour and optimism to the streets of Paris in May 2014. […]
To promote their new range of lipsticks, Estée Lauder together with JCDecaux and OMD / Fuse recreated the excitement of playing casino slot machines right on the streets of Paris. […]
Air passenger forecast figures just released from the International Air Transport Association (IATA) predict global passenger figures to more than double to 7.3 billion by 2034, up from the 3.3billion expected this year. […]
Every month JCDecaux employees vote for their favourite Innovate campaign through our internal social media platform, Bee. The campaign voted best Innovate Campaign for July 2014 was an interactive campaign / station domiantion for HMV in Hong-Kong. The Campaign. […]
Advertising in metro environments provide golden opportunities for brands to speak to passengers on a daily basis, allowing for regular dialogues and story-telling, which are key elements to any brand-building strategy. Recent advertising campaigns in JCDecaux metros have been truly imaginative, offering delightful ways for brands to get close to passengers via their senses. […]
Spice up your day with the latest JCDecaux Innovate International video, showcasing some of the bespoke innovative OOH solutions created by JCDecaux group across the world. […]
The Sydney Opera House with JCDecaux Innovate Australia has launched an unusual street furniture campaign running across ten sites between the 19th and 25th August 2014. This is the 6th year that The Sydney Opera House is running the Festival of Dangerous Ideas (FODI). […]
Here at JCDecaux OneWorld we all agree that Pepsi’s Augmented Reality (AR) campaign in a central London bus shelter was truly “Unbelievable”. Although not the first Outdoor advertising campaign to incorporate AR, it was certainly a game-changing execution, creating a great buzz on the street and generating impressive social media coverage. […]
Every month JCDecaux employees vote for their favourite Innovate campaign through our internal social media platform, Bee. The campaign voted best Innovate Campaign for June 2014 was an Augmented Reality campaign from AFA JCDecaux Denmark for the film release of On the Edge (original Danish title Lev Stærkt). […]
JCDecaux Innovate Australia has partnered with Huawei to promote the launch of their new Ascend G6 smartphone, by inviting passers-by to strike a pose in an original ‘Get snap-happy’ campaign. […]
To celebrate “25 Years of Pleasure”, Unilever’s Magnum and JCDecaux Holland ran a campaign from the 21st to the 28th of May, giving people of Amsterdam the opportunity to redeem a free personalised ice cream! […]
