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The Power of Proximity in Out of Home Media

While OOH has experienced an incredible change over the last few years with data and technology providing a new level of insight into customer behavior and movement, one fundamental truth has remained – proximity in Out of Home is still a powerful targeting tactic. We’ve talked a lot about the changes in Out of Home over the last few years, and with good reason. […]

emcoutdoor.com
Wed, Jul 15, 2020 at 2:27 PM

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Billups Study Shows That Hyperlocal is the New Normal

COVID-19 Impact on OOH Advertising Gives Increased Value to Neighborhood Locations Across Major U.S. Markets as Consumer Movements Shift (NEW YORK, NY – April 3, 2020) – Billups, the largest independent, privately-held advertising technology company in the U.S. specializing in out-of-home (OOH), has released findings from a recent study of visitation data from more than 5 million U.S. […]

digitalsignageconnection.com
Fri, Apr 3, 2020 at 12:19 PM

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6 Trends for Experiential Marketing in 2020

**Editor’s note: With the current COVID-19 situation, you likely aren’t thinking about experiential marketing. That said, if we focus on the future, there will be a time when consumers are back out and about and, having been sequestered for so long on a diet of TV and internet, will be yearning for new experiences. […]

emcoutdoor.com
Tue, Mar 17, 2020 at 2:57 PM

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