It’s been reasonable to wonder how many people are interested in commodity information like news headlines, weather and sports scores pushed to screens on ... […]
Screens on gas pumps have been developed into an advertising medium, most notably by market leader GSTV, but now a manufacturer of fuel dispensers ... […]
TikTok‘s somewhat addictive short-form content has made the jump from smartphones and tablets to digital out of home screens, with a partnership now in ... […]
In the early years of digital signage networks – particularly those that were ad-based – operators would often describe how their medium was captive. ... […]
Hat Tip to the DOOH network GSTV for making time available on its full estate of gas pump displays to help the U.S. National ... […]
Given the eye-watering price of electric vehicles, we can assume it will be quite some time before conventional gas stations are mothballed. But it ... […]
The digital OOH media network built around getting people pumping gas to go inside to buy consumer goods in the station’s c-store has expanded ... […]
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One of the larger and more well-established digital OOH networks in the U.S. has a new CEO for the first time – with Sean McCaffrey taking over Gas Station TV from CEO and co-founder David Leider. The company’s press release today says Leider is leaving after 12 years to start a new venture (no details provided on the nature of it). […]
I think there’s cause to worry about this woman. Detroit-based Gas Station TV (GSTV) has done a deal that sees it take over the assets and operations of Verifone’s Pump Media division, in a 50:50 joint venture led by private equity guys. […]
I’ve long liked how the gas pump digital OOH guys have regularly tried to rethink content on their screens – going out and finding content that wasn’t just the old news, sports and weather feeds out there. They’ve tried a bunch of things, and now they’re trying very short form, very IN-YOUR-FACE movie reviews. […]
