Broadsign has announced a very nice deal – at least in terms of scale – to steadily convert Starlite Media’s 6,000 static outdoor ad displays to free-standing digital units, and run them using Broadsign’s data-centric CMS and programmatic ad buy/target capabilities. […]
Microsoft and the US grocer Kroger have partnered on a new connected store product – built around shelf-edge screens and cloud computing – called Retail as a Service (or RaaS). The idea is to streamline shopping for things like groceries, using smart shelves and things like portable scanners. […]
Denver-based Ping HD has done a potentially lucrative deal to be the CMS under the hood for an ambitious digital OOH network going into U.S. supermarkets – primarily at the checkout lanes. Adcorp Media Group is putting 10 to 12 32-inch Samsung System on Chip (SoC) displays in stores, with roughly 100 already up and plans to do as many as 2,500. […]
The standard grocery store layout can be broken down into 2 main sections: the perimeter with fresh items like produce and dairy, and the center, filled with the packaged goods. This “center” store is disappearing. And where is it going? […]
