The Sphere consumes almost all the marketing buzz oxygen when it comes to doing monumental-scale media in Las Vegas, but a projection-mapping job during ... […]
The tallest building on the planet – the Burj Khalifa in Dubai – is clad in LED light sticks that have enabled it to ... […]
London, UK (Feb 12th, 2019) – Today, Gü, the award-winning premium dessert brand, is kicking off a tongue-in-cheek, socially driven OOH campaign for Valentine’s Day. Love Notes invites dessert lovers to submit romantic tweets inspired by the lyrics of iconic love songs, all with a delicious Gü twist. […]
This is a good example of how using data, and a sense of humor, can help generate a hyper-targeted, event-driven and cheeky out of home campaign. […]
The National Center for Missing & Exploited Children (NCMEC) and ad agency M/H VCCP have launched Runaway Train 25, a cross-industry initiative that sees more than 450 digital billboards and transit screens raising awareness ahead of Saturday’s National Missing Children’s Day. […]
This is an interesting, data-driven campaign put together by the UK’s Grand Visual for the streaming music service Spotify – using digital boards to show the much-varied musical tastes and listening habits of subscribers. […]
This is an interactive game that has LEGO tied in with the Uk launch of Solo: A Star Wars Story, the latest in what seems like a steady drip now of Star Wars movies. […]
This is a terrific, very different way to use real-time data to drive home a compelling message for a brand – in this case a UK insurer that wanted to make small businesses aware of cyber-risks. […]
This is an interesting twist on using APIs and public data to serve up contextually relevant digital OOH ads on roadside displays – matching conditions to the assistive technology an automaker offers to deal with those conditions. […]
Virgin Trains launched a dead-simple digital OOH campaign in the UK this week that very effectively uses real-time data to tell motorists crawling along choked motorways that’d they’d likely have been far wiser to take a train. […]
This is a simple but effective use of data to drive home an emotion in a Digital OOH ad campaign- a countdown clock for UK sunsets. The campaign, for the grocer Sainsbury’s, uses live sunset data for local areas associated with major commuter rail stations that have large ad screens. […]
Here’s a simple, relatively easy example of how brands are using real-time data to make their digital OOH advertising more contextually relevant. The Czech Republic automaker Skoda is marketing a new SUV in the UK by updating ads across 10 different out of home networks with journey times from the ad poster location to four specific tourism locales. […]
The UK-based digital OOH creative production house Grand Visual has long been involved on the technical side of that business, and has now gone a lot deeper by formally spinning off an ad technology company that’s meant to make it easier to book dynamic ad campaigns across multiple ad networks. […]
The production and creative technology firm Grand Visual does some of the most interesting data-driven creative work you’ll find in the digital signage and digital out of home industry, so I was really happy to learn co-founder Dan Dawson was available at ISE to chat for a few minutes. […]
This has been done before, but blending some augmented reality with a live street scene at a transit stop remains a pretty good trick for the right digital OOH campaign. In this case, Disney is using a camera pointed down a road in Singapore to create a window beyond a digital transit poster. […]
