McDonald’s OOH Ads Geofenced to Waze Reaches 1.9 MM (OAAA)
McDonald’s earned 6.4 million mobile impressions by tying together billboards and in-app advertising on Waze, a community-based GPS navigation app and OAAA member. The campaign used more than 300 billboards equipped with geofencing technology in the Southern California market to serve Waze users in close radius in-app ads. […]
specialreports.oaaa.org
Mon, Mar 25, 2019 at 8:49 AM
Mon, Mar 25, 2019 at 8:49 AM