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16:9: Start-Up Grabb-It Turns Rideshare Cars Into Rolling Digital OOH Posters

A San Francisco start-up called Grabb-It is trying to make a go of a Digital OOH advertising model that puts pico projectors in the back of ride-share cars that beam ads on to a rear passenger window. The ads show up on windows because of a transparent film overlay added to the window. The spots only run when the Uber or Lyft or whatever does not have an active fare. […]

sixteen-nine.net
Wed, Aug 22, 2018 at 12:09 PM

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