Version française ici. 3,500 displays are to be deployed across Auchan stores in France Croix, France. November 2, 2016. […]
Technology and experiential made up the best creative campaigns in October. We saw some amazing submissions with advertisers embracing technology and allowing their audience to get closer to the brand through experience. Check out the best campaigns from October as voted by JCDecaux teams around the world! […]
With around 50,000 professional digital-out-of-home displays installed in France, the country’s DOOH market is the third largest in Europe. Following the UK and Germany in growth and innovation, DOOH has its own unique dynamics in France and this was once again made evident at Viscom Paris. […]
Via PSFK This is a clever use of augmented reality that happily doesn’t require the experience to happen through the lens of a smartphone screen. The French supermarket chain Système U used gesture cameras, software and a large video wall at a store to deliver a fun way of communicating the origins of some of its key products. […]
