Experiential Marketing is a strategy that invites consumers to actively engage with a brand through a fun and memorable experience. Brands use different experiences like immersive pop-ups, stunts, event footprints, and sampling to reach consumers to develop a relationship and create a bond that didn’t previously exist. […]
The rule of seven is one of the founding concepts of marketing. The principle states that a recipient needs to hear or see a message at least seven times before it really sinks in and drives them to take an action. Out of Home advertising takes the rule’s core purpose to heart. […]
We are certainly living in an interesting time, especially when it comes to connecting people to products on the tradeshow floor. By nature, human beings need to feel part of something bigger, engaged with our surroundings, communities, nature and products. This physical engagement enhanced by technology in the tradeshow environment can have an enormous impact on how attendees experience a brand. […]
Successful trade show marketing is about developing a media plan that aligns with and capitalizes on attendee behaviors in the market to accomplish a brand’s marketing goals. At a trade show, the focus of the attendees and exhibitors is the convention, but they also spend time outside of the convention center and beyond their hotel. […]
Once upon a time, at a desk not too far, far away…you receive a tradeshow budget. The boss wants to make a big impression with your new brand and exhibit at one of your industry’s top tradeshows. This is the first time your company has ever considered a tradeshow space! […]
A trade show is both a sales and marketing event for the exhibitor. With over 1.9 million exhibitors at events every year (2015 CEIR Exhibition Industry Census), exhibitors now more than ever are competing for attendees’ attention. But how can event organizers, both large and small, work with exhibitors to create effective means of brand enhancement? […]
