44% of struggling exhibitors say they are unable to demonstrate a clear return on investment from trade shows; and other revelations (EMC Outdoor)
Song Heo, SVP, Media Strategy & Client Partnerships at EMC. One of the most surprising findings of the study was that the Struggling group made up the largest segment at 38%. It was shocking to find that such a large percentage of exhibitors were struggling with their conference experience in such important and what would seem fundamental ways. […]
emcoutdoor.com
Mon, Mar 20, 2023 at 6:35 PM
Mon, Mar 20, 2023 at 6:35 PM