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Thursday, November 16, 2023 Thu, Nov 16, 2023

Beyond the Booth: Sponsorship Opportunities for the Enthusiastic Exhibitor

When we conducted our study – Beyond the Booth: A Report on Exhibitors’ Viewpoints and Attitudes Toward Sponsorship Opportunities – it provided some actionable insights into the exhibitor experience and their relationship with event sponsorships. We discovered three main attitudinal segments within the group, which we categorized as Enthusiastic, Struggling, and Discriminating. […]

emcoutdoor.com
Thu, Nov 16, 2023 at 12:27 PM
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Monday, March 20, 2023 Mon, Mar 20, 2023

44% of struggling exhibitors say they are unable to demonstrate a clear return on investment from trade shows; and other revelations (EMC Outdoor)

Song Heo, SVP, Media Strategy & Client Partnerships at EMC. One of the most surprising findings of the study was that the Struggling group made up the largest segment at 38%.  It was shocking to find that such a large percentage of exhibitors were struggling with their conference experience in such important and what would seem fundamental ways. […]

emcoutdoor.com
Mon, Mar 20, 2023 at 6:35 PM
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Thursday, December 8, 2022 Thu, Dec 8, 2022

Tuesday, November 29, 2022 Tue, Nov 29, 2022

Thursday, April 13, 2017 Thu, Apr 13, 2017

How to support your event with sponsorship strategies & exhibitor marketing tactics

A trade show is both a sales and marketing event for the exhibitor. With over 1.9 million exhibitors at events every year (2015 CEIR Exhibition Industry Census), exhibitors now more than ever are competing for attendees’ attention. But how can event organizers, both large and small, work with exhibitors to create effective means of brand enhancement? […]

emcoutdoor.com
Thu, Apr 13, 2017 at 4:36 PM
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