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Leveraging Experiential for Trade Show Marketing and Out of Home

Experiential marketing has begun to enter the arsenal of firms looking to build deeper relationships with their audiences. It engages consumers in unique and unexpected ways, providing memorable experiences that ultimately lead to more attention, more interaction, and more business growth. At the same time, it doesn’t exist in isolation. […]

emcoutdoor.com
Tue, Jun 25, 2019 at 2:54 PM

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The Importance of Second Tier Trade Shows

Primary trade shows present an excellent opportunity to increase visibility and connect with your audiences. However, if your trade show strategy stops with the biggest shows in your industry, you may be missing out on an untapped marketing opportunity: second-tier trade shows. […]

emcoutdoor.com
Wed, Jun 12, 2019 at 5:47 PM

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10 Online Video Trends that Boost Branded Event Visibility

To say that streaming video is an important part of our daily lives is, at this point, something of an understatement. According to one recent survey, your average online user watches about 1.5 hours of video content on a typical day. The same survey said that 15% of people actually watched at least three hours, often more. […]

emcoutdoor.com
Fri, Jun 7, 2019 at 12:27 PM

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10 Ways to Engage with Event Attendees

Experiential Marketing is a strategy that invites consumers to actively engage with a brand through a fun and memorable experience. Brands use different experiences like immersive pop-ups, stunts, event footprints, and sampling to reach consumers to develop a relationship and create a bond that didn’t previously exist. […]

emcoutdoor.com
Tue, May 21, 2019 at 4:53 PM

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Is Your Brand Ready for Experiential Marketing?

Experience is a word growing in popularity and frequency in today’s marketing landscape. As traditional forms of media decline in reach, such as TV and radio, the rise of social media and new consumer generations has shifted the focus to the origins of marketing: personal, face-to-face interactions. […]

emcoutdoor.com
Tue, Apr 30, 2019 at 1:41 PM

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5 Experiential Marketing Trends in 2019

Over the last couple of years, we’ve started to see an increase in experiential marketing as a part of the marketing mix. What was once considered to be merely a disruptive tactic has grown in popularity. Brands across industries are realizing the value that positive personal touch points with consumers can bring. […]

emcoutdoor.com
Mon, Apr 22, 2019 at 12:43 PM

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How Location-Based Strategies Can Improve Destination Marketing

When marketing a travel destination, a brand must find ways to stand out in a crowded marketplace, all while convincing an audience to make a significant investment they may not absolutely need. To succeed amidst these complexities, travel and tourism brands can use location-based marketing strategies to reach audiences at every phase of the engagement funnel. […]

emcoutdoor.com
Thu, Apr 4, 2019 at 4:47 PM

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A Piece of the Pie: Experiential Marketing at Large Events

Impressions, impressions, impressions. At the end of the day, most companies focus on the number of impressions their advertising campaigns have yielded. With millions of dollars on the line, brands are competing at the highest level for individuals’ attention, hoping to secure their discretionary income. […]

emcoutdoor.com
Wed, Mar 20, 2019 at 1:30 PM

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Changing the Way You Think About Event Spaces

Your boss just signed you up for a conference hosted in New York City focused on the latest and greatest trends in your field of work. At first, you’re excited—you get a few days out of the office to connect with peers, learn valuable information and to connect with industry leaders. You book your flight, find a hotel and look at sessions you’ll want to attend. […]

emcoutdoor.com
Tue, Jan 29, 2019 at 1:48 PM

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Best of the Blog 2018

As we enter 2019, we look forward with excitement at what new opportunities and developments lay ahead. We’re eager to gain deeper engagement, more connectivity and a better understanding of the world around us. These are all major focal points that will make us better marketers and planners that create more effective out of home, trade show, experiential and digital campaigns. […]

emcoutdoor.com
Thu, Jan 3, 2019 at 3:07 PM

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What’s Your SXSW?

Every year, brands and agencies from all over the globe focus on connecting with the massive and trend-setting crowds that converge upon Austin, TX, in March. South by Southwest seems to allow for any brand’s hip-ness wish list aspirations to be fulfilled, and fuels many brand and account managers’ cool and edgy event domination daydreams. […]

emcoutdoor.com
Wed, Dec 5, 2018 at 3:45 PM

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Why is the Customer Experience Important for Your Brand?

Customer Experience is an integral part of all interaction between a company and an individual. Many people are aware of CX when it comes to talking with a waitress at your favorite restaurant, or asking a concierge about fun things to do in a new city at a hotel. A customer’s experience goes so much deeper than that, though. […]

emcoutdoor.com
Thu, Nov 1, 2018 at 11:55 AM

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Announcing Account LAB: How our strategy team can benefit you.

At EMC Outdoor and EMC Events, we have officially launched our strategy team and named it Account LAB. This team acts as a strategic and creative plug-in, ready for engagement with you around your goals, challenges, and KPIs related to out of home, experiential and events. […]

emcoutdoor.com
Mon, Oct 1, 2018 at 10:40 PM

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Meet Rainy McGrew, EMC’s Experiential Extraordinaire

Last fall, EMC Outdoor welcomed our esteemed colleague, Rainy McGrew, as the Director of Insights & Development. As an integral component of our agency’s business development and client relationship building, Rainy is a woman who is always on the move, furiously exploring new ideas and clients. […]

emcoutdoor.com
Tue, Sep 18, 2018 at 1:08 PM

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What is the Power of an Experience?

There’s a quote from the venerable Chinese philosopher, Confucius, that says, “When I hear, I forget. When I see, I remember. When I do, I understand. […]

emcoutdoor.com
Thu, Aug 23, 2018 at 1:29 PM

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