Experiential Marketing is a strategy that invites consumers to actively engage with a brand through a fun and memorable experience. Brands use different experiences like immersive pop-ups, stunts, event footprints, and sampling to reach consumers to develop a relationship and create a bond that didn’t previously exist. […]
When you think of the purpose of advertising, what first comes to mind? It may be to generate sales, create brand recognition, or introduce a new product. What you may not realize is that advertising can have a stronger and more meaningful purpose. […]
How to Reach Family Decision Makers: A New Media Plan for a New Lifestyle You had me at buy one get one free… It’s an understatement to say my life has changed over the last decade. I have gotten married, bought a house, had two babies, bought a bigger house and pretty much have been settling into the American dream since then. I have also settled into a very desirable and marketable audience, the 30 something working mother and family decision maker. […]
How do you ensure your marketing plans are reaching busy working adults looking to return to school? With over 7,000 higher education institutions in this county, the market is saturated and competition is at an all-time high (https://nces.ed.gov/, U.S. Department of Education, National Center for Education Statistics. […]
Outside the convention center is where the continuation of business gets done in a relaxed and receptive environment and away from the din and white noise of the convention center. […]
