Here are 5 recent examples of innovative outdoor campaigns that are using augmented reality technology to add a new dimension to their experiential and guerrilla marketing. […]
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Here’s all the winners from the Digital Signage Expo install and creative awards held Thursday in Las Vegas … In the Apex install awards, there were about 80 entrants and 60 in content (which I think is kind of feeble on the part of integrators and other vendors – awards are great marketing tools, so PUT IN ENTRIES!!!) Anyway … Arts, Entertainment and Recreation Gold: Skylon Tower, nominated by GestureTek Silver: National Museum of Kazakhstan, nominated by Global Display Solutions Bronze: College Football Hall of Fame, nominated by Obscura Digital Business, Industry and Government Gold: NASA – Human Exploration Operations, nominated by GPO US Inc. […]
Back at home and already missing the big blue skies and shirt sleeves weather of LA and Las Vegas. Sigh. Day 2 at Digital Signage Expo was still bat outta hell mode for me, running around looking at stuff and steering clients here and there to see things and meet people. […]
Thirty five new billboards aimed at reducing human trafficking are on display across Indiana. They display resources for human trafficking victims and witnesses. […]
The rise of social media and new technology has led many companies to increasingly rely on sleek new digital marketing techniques. However industry experts warn that it’s too soon to write off more traditional strategies like outdoor advertising. […]
The "Friends" campaign also includes Facebook and Instagram ads, outdoor billboards, print ads and off-Facebook digital advertising to connect with people at different points in their day, both on and off the social network itself. […]
The large-scale architectural projection show delivered a revolutionary call to action for citizens of the world to demand action from their leaders to protect the world’s ecosystems. […]
Daylight is breaking here and it’s Day 2 of the trade show hall at Digital Signage Expo. This is the day I run around and really see stuff,I hope. Day 1 was meetings and catching up with people. […]
This winter, Samsung focused its attention on raising awareness for those living in poverty with a standout campaign in Belgium. Using a busy bus shelter as its setting, the electronic giant asked everyone to tweet heartwarming messages to loved ones using #TweetForHeat in an effort to “spread the warmth” during a time that is often especially trying for those in need. […]
This winter, Samsung focused its attention on raising awareness for those living in poverty with a standout campaign in Belgium. Using a busy bus shelter as its setting, the electronic giant asked everyone to tweet heartwarming messages to loved ones using #TweetForHeat in an effort to “spread the warmth” during a time that is often especially trying for those in need. […]
This is just a concept, and may or may not ever be a full product from Sharp, but it IS very nice. It’s a convex LCD with interior direct light inside a column to illuminate the LCD. The application would be columns in retail or public spaces, replacing printed graphics or flexible LED displays that are much lower resolution. […]
Tight pixel pitch LED video walls, built for indoor use, have been showing up at trade shows like the big sign and broadcast shows for at least a couple of years. But Nanolumens has for several years been the only well-known company showing indoor product. That’s changing. […]
The big buzz out of DSE 2015 was, not surprisingly, the substantial presence of online giant Google – which had a 40 by 40 foot booth attracting large crowds on the first of two trade show hall days. I didn’t get over there until late morning, and quickly saw the area was somewhat swarmed by trade hall attendees. […]
Four companies took home multiple awards, including Nanonation, which captured a Gold, Silver and Bronze. […]
