SO MOnday
Abbey Torrance and Hewie Dalrymple round up the best social and mobile news from the past week. UK set to be the biggest spender in Digital Media The latest forecast from eMarketer shows that this year the UK will ‘become the first country in the world where half of all advertising spend goes on digital media’. The report says: "Just over £16.2bn will be spent on all forms of advertising in the UK this year" across all media channels, however digital advertising is set to increase spend by ‘12% to £8.1bn, making the UK the first country in which £1 in every £2 will be spent on digital media’. […]
Mon, Mar 30, 2015 at 6:04 AM