The digital signage at the newly opened Horseshoe Baltimore Casino communicates important information to guests as well as adds excitement to their visit. […]
The unique digital signage solution enables the Edge to use location-based advertising, live video streaming and special offers throughout the arena. […]
Enplug's open SDK platform for digital signage lets anyone create apps to promote real-time interactive, engaging customer experiences in any location. […]
Music can be just as important in promoting the value of a brand and communicating its message as any other element – but it’s often overlooked. Eric Scheinkop, President/CEO of Music Dealers and co-author of Hit Brands: How Music Builds Value for the World’s Smartest Brands, asserts three ways in which music can bring value to a brand: identity, engagement and currency. […]
New LED displays installed at each end of the facility are expected to work together to elevate the experience of any event. […]
Entries for the inaugural digital billboard advertising program will be accepted up to midnight on March 31. […]
New division is focused on gathering data from retail environments through the use of a variety of technological and digital analytical tools. […]
The Navori QL digital signage engine is delivering native video, graphics and data to screens in high-traffic areas throughout the department's headquarters. […]
Repurposing static or video content for digital signage needs to be approached with an understanding of the unique challenges of the different assets. […]
Global Crossroads is a dynamic, large-scale environmental installation driven by web technologies and content created within an accompanying web app. […]
The Minneapolis Convention Center now markets to visitors using a pair of massive 5mm pixel pitch LED NanoLumens that curve around bulkheads at the facility. Installed late last fall, the NanoCurve displays cover an area 5 feet high by 90 feet wide. They were put in by Minneapolis-based Tierney Brothers Integration. […]
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Partnership enables real-time response, micro-positioning and social profiling for connectivity to the customer's smartphone and the display. […]
Car manufacturers are no strangers to going that extra mile when it comes to their adverts, and Audi's latest out of home advertising campaign sees them think outside the box to create an innovative ad strategy to promote the Audi A7 Sportback h-tron car.Audi used water vapour and projectors to creative a memorable OOH advertThe eco-friendly car is famous for producing nothing but water vapour from its exhaust - it runs on a fuel cell coupled with a hybrid battery and additional electric motor - and this 'disappearing billboard' campaign similarly leaves nothing else behind. By combining projectors with water vapour, Audi has created a campaign that they feel "disappears but leaves a lasting impression," which was showcased across several cities at nighttime to create a truly memorable advertisement.It's not the first time, though, that zero-emission car producers have stepped up their advertising game to promote their vehicles. […]
By inviting dozens of GCSE students to our Discover Media event at Advertising Week Europe last week we were not only trying to spread the word about fixing the skills gap, but offer something new and refreshing to the talk/panel/seminar format. Something Marketing Magazine’s Nicola Kemp believes we managed with aplomb. “Amid the inevitable industry naval gazing that accompanies an event like AdWeek Europe Carat's Discover Media event was a breath of fresh air. […]
