Ask the Board: Calculating Digital Signage Impact
[…]
Tue, Apr 7, 2015 at 11:03 AM
[…]
Coca-Cola is one of the most widely-recognised brands on the planet, and the famous soft drinks manufacturer is no stranger to thinking outside the box when it comes to its advertising campaigns.Last week Coca-Cola unveiled its latest marketing gimic to spread the word about its zero calorie drink, Coke Zero, by creating the world's first ever drinkable billboard. […]
Nearly 900 TAA-compliant mounts and accessories are now available for AV and digital signage applications. […]
Start with your overall objectives, which will lead you to your message, and then to content to deliver that message. […]
The Digital Signage Federation is staging what it dubs a DSF Education Hangout online tomorrow, focused on “What to Look for in Interactive Technologies.“ The 45-minute session at 2 Eastern will be run by Rise Vision’s Ryan Cahoy and feature Vincent John Vincent, from Gesturetek, and Jim Nista from Insteo. […]
One of the emerging trends in large format digital displays and walls will, I think, be generative, visualized content based on data and then dynamically rendered. It will happen because the investment goes in at the front-end but the content keeps refreshing itself, as opposed to needing to be re-thought and re-made regularly. […]
MedStar Franklin Square Medical Center is deploying cell phone charging kiosks with integrated digital signage for patients and visitors. […]
The article was first published on Campaignlive John Paul Cadman, the group strategy director at MEC, has been named head of strategic planning at Carat. He has been tasked with delivering "effective, creative and best-in-class" media planning, and will report into Dan Hagen, the chief strategy officer. […]
New company creates a single source for delivering an integrated digital experience across any device — from digital signage to in-room TV to mobile. […]
Billboards remain the most common form of out of home advertising. […]
The DSrupted 2015 website is now live, the agenda is out and ticketing is live for the event, Sept. 16th in Toronto. We’re pulling together our speakers and already have commitments from a couple of really, really good ones. […]
Zipps Sports Grill caters to customers by offering a video wall that displays multiple sports games on separate screens or one game on a large display when grouped together. […]
Barco projection technology aided the Canadian new media and entertainment studio in creating 'The Staircase of the Muses' for the exhibition. […]
Using an array of movable digital displays, Zipps Sports Grill creates a sports viewing experience unlike anything its neighboring bars offer. […]
Users can quickly manage and organize stories within a simple, form-field approach, powered in the cloud and presented in a touchscreen kiosk interface. […]