M&A advisor and Digital OOH industry analyst Mark Boidman, of Peter J. Solomon, has posted his talk from last week’s OAAA meetings in San Diego. It’s a really solid, DEEP dive into the advertising side of this business and a nice big bucket of cold water for anyone hot and bothered about ALL the money out there in advertising. […]
The Canadian digital OOH media company PATTISON Onestop has launched a new mobile-enabled advertising service called Engage, which mashes up NFC, SMS and QR codes as mechanisms to bridge big digital posters and the smartphones carried by most consumers. […]
I have two distinct thoughts about a new monster-store in the Dallas area called Nebraska Furniture Mart, which a7 560,000 sq. ft. is big enough to house three Walmart Supercenters inside. […]
The digital signage was installed at Famous Famiglia Pizzeria at the airport. […]
Inspired by music icon Jay Z, Barneys "A New York Holiday" comprised a series of windows and an interactive in-store gallery that captured the imagination of its shoppers. […]
The new reports shows that nearly 82 percent of companies currently using digital signage are "very satisfied" with the technology. […]
New models including, the company’s first HD projector, expand options for increasing communications in meeting rooms and classrooms. […]
Microsoft Canada has pushed out a useful report about the fleeting attention spans of today’s consumers – pointing out it’s not just kids and young adults who can’t keep their noses out of their devices. The attention span study is a free download and is based on both online surveys and neurological research done late last year. […]
One of the great values of digital signage is that it is dynamic and easily updated. […]
The international financial specialist is now showcasing live market data and promotional HD-videos in its reception area. […]
How should a brand determine if digital signage would be a viable component to its marketing strategy? Members of the DSE Advisory Board answer this week's question: With interactive touchscreens becoming more prevalent, what data have you seen that justifies implementation? […]
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A San Diego start-up called Emotient is the latest analytics company to try getting some traction for face pattern recognition technology in the digital out of home advertising industry. […]
Every month JCDecaux employees vote for their favourite Innovate campaign via our internal social media platform, Bee. For January 2015, Coca-Cola was voted the Winner for their interactive campaign in Australia. […]
Hewie Dalrymple and Abbey Torrance round up the best social and mobile news from the past week. Microsoft releases the Attention Span Study and Test How often are you multi-tasking? […]
