This is cool. The lighting division of the tech multinational Philips is testing new technology that enables highly accurate, anonymous indoor location and navigation using nothing but banks of overhead LED lighting to inform a smartphone app. […]
Some digital signage people I know have suggested the traditional print industry will never get into the digital signage industry because it’s just too different for them. I’ve disagreed, and I’ve not only seen digital signage guys like Tom McGowan go work for printing companies (ColorEdge) but also done advisory work myself for a big firm. […]
If there is an art to buying out of home, or really any medium, it is the art of negotiation. It’s about getting the best deal for your client, obviously, but it goes beyond that. […]
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Liv Woudstra, Senior Sales Planner and Strategy AssociateFrom “Empire” to “How To Get Away With Murder,” it’s been an intense year for TV. But nothing beats the drama of the upfronts! As major TV Networks were presenting their new programming to advertisers last week, this time of year also marks cancellation season. […]
The whole serve an ad based on gender and age range things has never really caught on in digital OOH or retail, but here’s an example of something I think actually works because the gender piece is front and center, and it’s meant to be funny and engaging. […]
Telefonica’s two main objectives with this project were to increase sales of Movistar roaming packages to people before traveling and to distinguish the brand from its competitors. […]
In an attempt to reach more women, Astra used gender- and age-recognition software to provide messages specifically for women of drinking age. […]
The video platform allows users to rotate individual displays of any type to calibrate eye-catching art walls. […]
The new models support 1080P and 4K/2K output resolutions. […]
Spotted this digital sign in the lobby of Toronto’s Delta Chelsea hotel last night, and groaned. It’s bad enough the design tries to shovel no end of print material into three zones on the screen. What made me crazy looking at this was the most basic thing: the image files don’t fit the resolutions of the zones they are dropped into. […]
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The tech market intelligence firm International Data Corporation has issued an industry forecast that suggests digital signage is the biggest growth driver globally for the so-called Internet of Things. The IoT market is expected to grow by 19% this year, says the forecast, with the biggest bump among vertical industries coming for the one that gets stuff on screens. […]
This is getting a little crazy. A decade ago you needed two guys to manhandle a 55-inch LCD or (particularly) a plasma panel into place on a wall mount. Now we learn, via OLED-info, that LG has shown off in DS. […]
The Marsing joint school district’s nutritional program is promoting healthy eating to include creative graphics and nutritional information. […]
