Guess what McDonald’s is lovin’ right about now
A billboard from Cossette Chicago, the ad agency of record for the regional McDonald's co-op, has just gone up. The simple visual for the new out-of-home execution neatly conveys the right message — "I'm lovin' it" — which is superimposed over a close-up of a sheet of ice etched with skate blade marks. […]
Tue, Jun 16, 2015 at 8:00 PM