Raw Feed & Search

New Study Highlights Effectiveness of Digital Billboards

Digital billboards generate high recall for ads and positive consumer attitudes, according to a new study conducted by Nielsen. Three out of four (75%) respondents recalled seeing a digital billboard in the past month and 60 percent noticed one in the past week, according to Nielsen's survey of those who traveled roadways with digital billboards. […]

oaaa.org
Wed, Jul 22, 2015 at 8:00 PM

Permalink

OOH Takes National Missing Persons Week Across Australia

The Outdoor Media Association (OMA) has joined with with the Australian Federal Police (AFP) to extend the 2015 National Missing Persons Week (NMPW) campaign to outdoor advertising across Australia. […]

oaaa.org
Wed, Jul 22, 2015 at 8:00 PM

Permalink

JCDecaux and Outfront Media launch the first smart bus shelter in Los Angeles

Paris, 22 July 2015 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide and Outfront Media (NYSE: OUT), one of the largest out-of home media companies in the Americas, announced today that Outfront Decaux Street Furniture, LLC – “Outfront Decaux” (a 50/50 joint venture between JCDecaux North America and Outfront Media) has developed the first smart bus shelter in Los Angeles. […]

Wed, Jul 22, 2015 at 5:00 PM

Permalink

Norwegian streets get wild

innovate Norwegians awaiting bus transportation were caught by surprise upon seeing snakes and penguins (wildlife definitely not common to Oslo’s city streets) through what appeared to be transparent ad shelter panels. Courtesy of BBC Earth, the impactful campaign used augmented reality to create the illusion that these wild animals were roaming right outside of the Oslo shelters. […]

Wed, Jul 22, 2015 at 3:44 PM

Permalink

Norwegian streets get wild

Norwegians awaiting bus transportation were caught by surprise upon seeing snakes and penguins (wildlife definitely not common to Oslo’s city streets) through what appeared to be transparent ad shelter panels. Courtesy of BBC Earth, the impactful campaign used augmented reality to create the illusion that these wild animals were roaming right outside of the Oslo shelters. […]

Wed, Jul 22, 2015 at 3:44 PM

Permalink

Starin Partners with NEC to Offer Digital Signage & Display Products

The new product options enable sellers to offer more advanced, cutting-edge presentation solutions to corporations, schools, healthcare organizations, retail outlets, churches, airports and more. […]

digitalsignageconnection.com
Wed, Jul 22, 2015 at 1:13 PM

Permalink

Displaydata Announces Eileen Keehan as Senior VP of Sales- Americas

Keehan brings more than 20 years of retail experience to her new role at Displaydata and will be responsible for leading the North America sales team through the company’s next stage of growth. […]

digitalsignageconnection.com
Wed, Jul 22, 2015 at 1:00 PM

Permalink

JCDecaux and Outfront Media launch the first smart bus shelter in Los Angeles

Paris, 22 July 2015 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide and Outfront Media (NYSE: OUT), one of the largest out-of home media companies in the Americas, announced today that Outfront Decaux Street Furniture, LLC – “Outfront Decaux” (a 50/50 joint venture between JCDecaux North America and Outfront Media) has developed the first smart bus shelter in Los Angeles. […]

Wed, Jul 22, 2015 at 11:42 AM

Permalink

Installation of the Week: Digital Invitation Extended to Swiss City Dwellers (DSConnection)

A Swiss creative agency used digital signage to invite Zurich commuters to a daytrip in the country. […]

digitalsignageconnection.com
Wed, Jul 22, 2015 at 10:19 AM

Permalink

16:9: How Not To Do Digital Signage

My two-day micro-vacation is done and I am back in airports again – Minneapolis-St. Paul at the moment. Spotted this at some men’s shop on the main retail concourse post-security: Two screens in the flanking entry windows, each showing the website, and not even in kiosk mode so all the header and footer crap, and mouse arrow, show. […]

sixteen-nine.net
Wed, Jul 22, 2015 at 9:43 AM

Permalink

The Essential Steps to Building a Digital Signage Network (DSConnection)

The issue with firing up a new sign or network of signs is that a lot of things have to come together correctly to be successful. […]

digitalsignageconnection.com
Wed, Jul 22, 2015 at 8:40 AM

Permalink

Royal Caribbean International Installs Daktronics Displays on Robots (DSConnection)

Quantum of the Seas and Anthem of the Seas bring first-of-its-kind video experience to the high seas. […]

digitalsignageconnection.com
Wed, Jul 22, 2015 at 8:15 AM

Permalink

SpringHill Suites Offers Comfort to all Summer Travelers

airport To alleviate stress during the busy summer travel months, SpringHill Suites by Marriott transformed three security checkpoints at Washington Dulles International into “Comfort Zones”, bringing a hotel environment to 100% of departing passengers! […]

Tue, Jul 21, 2015 at 2:52 PM

Permalink

SpringHill Suites Offers Comfort to all Summer Travelers

To alleviate stress during the busy summer travel months, SpringHill Suites by Marriott transformed three security checkpoints at Washington Dulles International into “Comfort Zones”, bringing a hotel environment to 100% of departing passengers! […]

Tue, Jul 21, 2015 at 2:52 PM

Permalink

SEAT is in synch with consumers

innovate The Spanish automotive company, SEAT, is putting consumers in the driver’s seat with its synchronized bus shelters in Madrid and Barcelona to promote its latest Ibiza model. […]

Tue, Jul 21, 2015 at 1:42 PM

Permalink