In the pursuit of enhanced athletic performance, PUMA is delivering with its latest cross trainer, IGNITE XT, which the company is prominently displaying as part of its “PUMA Forever Faster 2015” street furniture campaign in Chicago. PUMA installed illuminated rooftop builds with the “Forever Faster” slogan and bold wraps featuring its global brand ambassador, the pop culture icon Rihanna. […]
In the pursuit of enhanced athletic performance, PUMA is delivering with its latest cross trainer, IGNITE XT, which the company is prominently displaying as part of its “PUMA Forever Faster 2015” street furniture campaign in Chicago. PUMA installed illuminated rooftop builds with the “Forever Faster” slogan and bold wraps featuring its global brand ambassador, the pop culture icon Rihanna. […]
People tweeted their name to a dedicated campaign hashtag, #CokeMyName, which generated a “story” about their name that appeared on a digital screen above Times Square. […]
Digital signage is typically considered for some form of advertising, merchandising and/or promotional objective. […]
We all know that using TVs for digital signage isn’t the best idea, for a variety of operating and technical reasons. But people who do this stuff day in and out also know that a lot of TVs get used – to shave costs, because the demands are pretty light, or because the TVs just look so damn good. […]
The collaboration produced the roving “price scanner,” a large black truck that tells drivers how much their car is worth on the spot. […]
I was very, very pleased when Martin Porter of the big digital OOH agency Posterscope agreed to speak at DSrupted next month. A subset of the company – called Liveposter – is doing work that harvest, harmonizes and mashes up real-time data to execute hyper-local, hyper-relevant ad campaigns. […]
White papers and position papers on the ROI from QSR menu boards represent pretty well-covered ground, but the digital signage software firm ComQi has a pretty exhaustive piece out that goes into an area that’s received far less attention – the stuff on the other side of the menu boards. […]
The solution consisted of custom mountings, vandalism-proof window film and an integrated speaker system. […]
The LA Interactive digital signage installation boosts audience engagement by featuring team information on the Los Angeles Kings and Clippers. […]
Installation is taking place this summer and will be completed before the fall sports seasons begin. […]
Gimbal will now boast a transit advertising network to provide both geofencing and beacon technologies that enable new targeting capabilities for Out-of-Home (OOH) advertisers. […]
Digital signage applications were implemented at Cinemaximum’s ticket booth, concession stand and over the main entrance for a total of 138 screens. […]
A couple of “live” companies have put together a partnership to start using HTML5 in bringing real-time visualized content to digital signage screens, particularly in business environments. The deal – a global partnership – is between Finland’s Valotalive and the UK’s Signagelive. […]
The single-device player plugs directly into any HDMI-ready monitor to display the full output of TelVue's new cloud-based high-definition, multi-zone digital signage solution. […]
