With a background in marketing on both client and agency sides, Sarah is no stranger to the worlds of advertising and digital media. She is, however, a relatively new entrant to the digital out-of-home industry and is quickly learning just how powerful place-based media can be. […]
Ad dollars spent in out-of-home (OOH) advertising, which includes digital signage found in motor vehicle offices, “positively impact purchase behavior,” according to Jim Spaeth of RealityMine, who conducted a recent study. […]
With a total of roughly 2,255 square feet of active LED display space, the installation is taking place this summer prior to the opening of The Pavilion at Ole Miss. […]
Brad Parler is coming up from Houston, Texas in a couple of weeks to talk at DSrupted.com about better, more effective content. Here’s a sneak peek at what he’ll be talking about at the Sept. 16th event – a shorter version from an interactive conference he spoke at recently, down in Houston. […]
Located in a central open space at Under Armour’s global headquarters in Baltimore, the 18-feet wide by 9-feet high video wall serves as a focal point for campaign planning, brand messaging and VIP events. […]
Model number PRV49SNG is a 49-inch industrial display with a 3.5mm total bezel gap and 500 nits of brightness. […]
The Hong Kong Science Museum turned back the clock at the MTR Hong Kong Station with dazzling exhibits that offered a peek into its latest Han Dynasty exhibitions. […]
The Hong Kong Science Museum turned back the clock at the MTR Hong Kong Station with dazzling exhibits that offered a peek into its latest Han Dynasty exhibitions. […]
Moving Tactics, the South African digital signage solutions company, were employed to develop a unique installation to showcase in-store specials and promotions to passing customers. […]
So much has happened on the software and computing side of the digital signage business in recent years that I think we tend to overlook how much has also happened on the display side. When I got into this business 16 years ago LCD panels were small and crazily expensive, and the big flat panels were $10,000 40-inch plasma displays that weighed roughly as much as oil tankers. […]
The FogScreen “Ads in the Air” at Iso Omena mall in Espoo, Finland literally floats in the air for increased customer immersion. […]
This is a big 3×3 touch interactive video wall designed exclusively for Brown-Forman, makers of Jack Daniels and all kinds of other booze, at its Louisville, Kentucky headquarters. An interactive bottle carousel showcases all the liquor brands, and includes directional audio for what’s described as a multi-sensory experience. […]
In the world of technology, while the pace of innovation always accelerates, true disruption simply does not come along every day. What does come along nearly every day are overblown press releases, planted advertorials disguised as editorials, fake testimonials and social media hype proclaiming the next BIG THING. […]
Video analytics tools have been around for many years now – and the key players have changed through the years, with the exception of France’s Quividi, which has been a constant. An Irish company called Instillo has announced its own video analytics platform – Instillo Audience, and changed the proposition around quite a bit in the process. […]
Dayparting is as old as radio and as modern as social media — and it's a key to effective digital signage as well. […]
