BLE Beacons are Not Enough
ABI Research says dedicated BLE beacon advertising networks will be worth over US $2 billion by 2020. ABI Research's latest report, "BLE Beacon Advertising Networks," considers the use of Bluetooth Low Energy (BLE) beacons, audio/ultrasound and LED/VLC for advertising purposes across large third-party networks, Out of Home (OOH) and in-store brand advertising. […]
Thu, Oct 29, 2015 at 6:00 PM