It is fairly remarkable that a teeny little tech sector like digital signage has 100s of software options for doing variations on the same thing, and even more remarkable that as observers like me steadily suggest the numbers will thin out, they instead keep growing! I don’t get it. […]
Via Av Magazine Here’s an interesting spin on projection mapping, that addresses what to do about the marketing investment when the sun is up. In this case, two traditional billboards facing each other across a square in Milan have static messaging by day and motion by night, the billboards lit up by long throw projector lenses flanking the billboards. […]
I’m speaking at a Customer Engagement Technology Conference in a couple of weeks in Dubai. It’s one of those places I’ve wanted to see, and also a place that I gather has a lot shaking in the digital signage sector. My talk is Nov. […]
As someone who grew up in the apparel trade, New York Fashion Week was just a seasonal item on the calendar, a given. I did not appreciate the scope or the history of Fashion Week, or its influence on the rag business from couture all the way down to off-price. […]
VOX Media drew attention to its new show, Cleverly Threaded – Who Sews the Best?, with an eye-catching salute to the show’s sewing theme. The team behind the OOH promotion converted a column in a busy area of Berlin into a giant spool of thread along with information on the date and time that program is airing. Talk about a fashionable campaign! […]
VOX Media drew attention to its new show, Cleverly Threaded – Who Sews the Best?, with an eye-catching salute to the show’s sewing theme. The team behind the OOH promotion converted a column in a busy area of Berlin into a giant spool of thread along with information on the date and time that program is airing. Talk about a fashionable campaign! […]
This versatile digital signage player, tailored for four-display video walls, aims to enrich the Ultra HD experience. […]
The installation took place this fall to help prepare the venue to host indoor football in 2016 for the Minnesota Havok in addition to being the home of the Minnesota State Mavericks hockey team. […]
As the preferred display provider for AccorHotels, Samsung’s UHD displays will be available in guest rooms and common areas including lobbies, bars and restaurants. […]
NEC had its annual showcase event last week in New York, a tw0-day micro-show that lets integrators and end-users have a focused look at its own latest pots and plans, as well as complementary products used by partners. I saw stuff I’m not allowed to write about yet, but Wow. And I saw stuff that is ready for public consumption. […]
E Ink was showing its Prism programmable tech at the SEGD XLAB event last week in New York – at a micro-booth right beside the transparent OLED that Planar was showing off. It was a study in extremes – but a reminder, as well, that both simple and very sophisticated display tech can have a role in great projects. […]
I had about three hours last week to zip up and down the aisles of Ad:Tech New York, and three hours was plenty if you are not in the online ad business. It’s all about ad networks and programmatic advertising and things like predictive marketing, of which I know absolutely zip. […]
What are the most common mistakes that network operators make, and on what basis should they evaluate new technologies before investing in upgrades? […]
Sony Pictures used street furniture in a clever way ahead of the release of Hotel Transylvania 2 in Berlin. The entertainment company transformed an advertising column into a giant replica of the main character, Dracula, in all of his spooky glory. […]
Sony Pictures used street furniture in a clever way ahead of the release of Hotel Transylvania 2 in Berlin. The entertainment company transformed an advertising column into a giant replica of the main character, Dracula, in all of his spooky glory. […]
