As ABC Family prepares to unveil the much anticipated Shadowhunters: The Mortal Instruments this month, the network giant gave Bostonians a look into the spooky world of the series. ABC used augmented reality technology to turn a seemingly normal view of a Boston street into the “shadow world” with numerous monsters from the underworld popping up on the advertising panel. […]
This installation continues a long-term partnership between Daktronics and the Texas Rangers that dates back to 1994. […]
Since the very first iron and wood ball lowered at One Times Square on NYE over 100 years ago, the event has been the universally recognized symbol of welcoming the new year. All eyes (literally) are on the 230+ digital screens peppering the Times Square area, and the event is the yearly showpiece for many global advertisers. For the Out-of-Home industry this is our Superbowl. […]
The digital content promoted AT&T's Custom Case program, which offered customers the chance to make customized phone cases in-store and then receive the cases via the mail. […]
The best creative campaigns of November reflected the coming Christmas as Out-of-Home advertisers created entertaining campaigns, where their key audience could relax and get ready for the holidays. Once again, the most creative campaigns were interactive and showed that the brands understood what their key audience was about. […]
I’ve been following all the tech writing coming from CES, and from my narrow perspective, LG seems to be getting more attention than Samsung when it comes to displays. LG has the bendy OLED and the double-sided OLED, and LG has certainly put more of a focus on OLED than its Korean rival in the past year or so. […]
Posterscope USA worked with renewable energy company, Green Mountain NRG, to develop an Out-of-Home campaign to ensure that materials that were recently used for a billboard campaign in Texas, did not go to waste. […]
The center-hung and accompanying four ribbon displays were installed this fall. […]
The hundred-year-old exchange has just installed Argentina’s largest display wall in its trading floor. […]
At its most basic level, the solution monitors a consumer’s response to content showcasing on a smart display, engaging the consumer on their mobile device if they’re showing interest in the screen’s content. […]
The network converts Australian displays and deploys new screens in New Zealand and Indonesia. […]
Just stumbled across this now three-year-old project in a Houston, Texas office tower. […]
Intel is chatting up a new, faster Compute Stick at CES this week, the new units replacing slower versions announced last year. The next generation of the PCs on a stick are billed as being twice as fast as the first versions, with more USB ports and better WiFi. […]
Four Winds Interactive did a very nice, polished job last fall with Forward, a two-day conference in hometown Denver that went well beyond the typical software company user conference. It was education instead of indoctrination. I went to it, and learned a lot more than what was on the company’s product roadmap. […]
Founded in 2011, AptoVision is recognized in the AV industry as a developer of chip-based technology for digital AV processing and signal extension. […]
