Ask the Board: How can beacon technology work for DOOH advertising? (DSConnection)
How can beacon technology best be applied to create value for DOOH operators? This week’s question is answered by members of the DSE Advisory Board OUT-OF-HOME NETWORK COUNCIL “Beacons can help bridge the gap for Digital Out-of-Home (DOOH) operators and drive one-to-one mobile engagement with their customer’s core audience. […]
Mon, Mar 21, 2016 at 11:51 PM