Dentsu Aegis Network today announces the acquisition of C2C Outdoor, a leading boutique out-of-home agency. C2C Outdoor will be powered by Posterscope US, the group’s out-of-home specialist agency, and will transition to operating as Posterscope over the next few months. […]
Just when you thought all that talk about employing programmatic advertising for Digital Out-of-Home (DOOH) was just a combo of wishful futuristic thinking and industry speculation, it happens. Posterscope, Dentsu Aegis, Dentsu Mitchell and Amnet recently collaborated on a new campaign using programmatic DOOH technology available through Val Morgan Outdoor’s (VMO) Shop network for retail. […]
Ayuda Systems (“Ayuda”), a global software leader for out-of-home advertising announced today at DMEXCO 2016 that it has introduced a new company called AYUDA[x](http://www.ayudax.com?utm_source=rss&utm_medium=rss). […]
Quividi, the #1 Audience & Context-Aware platform for DOOH and Digital Signage, announces that Eric Penot has joined its Board of Directors. Eric Penot is currently the COO of SiliconCore Technology, where he leads Sales, Marketing and Customer Support. From 2009 to 2015, he was Group Vice President Digital Media for JCDecaux. […]
Canada’s largest Out-of-Home (OOH) advertising company and a leader in transit advertising media sales, today announced a new contract with the City of Richmond for its Transit Shelter (TSA) and Bus Bench Advertising inventory. […]
Every time you turn around in New York City, the vast network of digital connections and opportunities for interactivity seem to increase exponentially. This time, it’s underground in the subway. […]
PQ Media has released the new US Digital Out-of-Home Media Forecast 2016, the 9th installment in their Global Digital Out-of-Home Media Series. According to the new US Digital-Out-of-Home Media Forecast 2016, DOOH media operators rebounded strongly in 2015, posting the industry’s highest growth rate since the Great Recession. […]
BrightSign, LLC®, the global market leader in digital signage media players, today unveiled new tagging capabilities for BrightSign Network – the company’s cloud-based digital signage network management service. […]
From personalized messaging and RFID tags to demographic parameters, the work of Alvin Toffler and all relevant subject matter in between, Partner/Chief Operating Officer at Billups Rick Robinson and Platt Retail Institute’s Director of Global Marketing & Communications Margot Myers discuss the future of programmatic advertising by expanding on their answers to previous Ask the Board prompts. […]
Tobacco use, that socially acceptable addiction that is supposedly more difficult to shake than heroin, has been on the decline for more than a decade now. And unless you’re embroiled in a high-security prison economy or we somehow find ourselves in another World War, the cigarette will continue to lose its power as a currency and as a personal crutch. […]
PETALUMA, CALIFORNIA, August 16, 2016 – The 5-million square-foot 1 Utama Shopping Center, the biggest shopping mall in Malaysia and the fourth largest in the world, has always been an early adopter of cutting-edge technology. Ten years ago, it was the first shopping center in the country to deploy a mall-wide digital signage network and sell display airtime to advertisers. […]
New interactive Out-of-Home technology meets ancient Zen relaxation techniques in this installment of our Installation of the Week. JCDecaux has done it again with the world’s first and only outdoor digital coloring books amidst the hustle and bustle of Sydney and Melbourne, Australia. […]
Stamford, CT (PRWEB) August 11, 2016—US digital out-of-home (DOOH) media revenues grew 11% to $2.71 billion in 2015, the fastest growth rate in five years, while consumer exposure to DOOH increased 4% to 54 minutes per week, according to new research from PQ Media. […]
NEW YORK, NY (August 10, 2016)— Officially opening its retail doors for the first time on August 16th, Westfield World Trade Center will rewrite many of the traditional rules of retail shopping centers by introducing superb cross-platform brand marketing opportunities along with sponsorships by three key premier partners. Once upon a time, shopping centers generated income virtually entirely from the rent paid by tenants representing traditional retail categories— apparel, lifestyle, home and beauty, technology, and food. For Westfield, that business model is clearly evolving into one that is more nuanced, more nimble, more digitally savvy, and clearly, more cognizant of the potential afforded by corporate sponsorships. For that reason, at its World Trade Center location, Westfield is not only opening shops for leading retail brands such as Apple, H&M, Hugo Boss, Kate Spade and Sephora — but is now offering category-exclusive sponsorships for some of the world’s most influential consumer, financial services, and automotive brands — including Pepsi Co., JPMorgan Chase & Co., and Ford Motor Company. […]
New York City has many well-deserved nicknames—NYC, The Big Apple, Gotham, The Capital of the World—because it’s a global crossroads, a metallic monument of human achievement and the center of the universe as modern civilization knows it. […]
