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PATTISON Outdoor Announces First to Market Proof of Performance for Digital Outdoor and Networks

TORONTO, ON–(Marketwired – January 31, 2017) – Canada’s leading Out-of-Home advertising company today announced the release of an enhanced version of its industry leading planning and performance management platform Eyewitness™ Proof of Performance (POP), which now includes the ability for clients to capture data and images for their Digital Outdoor and Onestop Network advertising campaigns. […]

digitalsignageconnection.com
Wed, Feb 1, 2017 at 8:58 AM

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Data-Led DOOH Digital Signage Trends

Digital out-of-home is set to be the world’s fastest growing media channel with great things predicted for the sector in 2017. As technology becomes more affordable and the price of hiring a digital billboard becomes more cost-effective, businesses now have unprecedented access to the benefits of DOOH. […]

digitalsignageconnection.com
Mon, Jan 30, 2017 at 8:10 PM

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OUTFRONT Media Unveils Year-Long Campaign with AFHC Celebrating 2018 College Football Playoff National Championship

NEW YORK – January 24, 2017 – OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in North America, announced today its partnership with the Atlanta Football Host Committee (AFHC) to develop and design the organization’s “I’m In” campaign tied to Atlanta winning the bid to host the 2018 College Football Playoff National Championship. […]

digitalsignageconnection.com
Wed, Jan 25, 2017 at 8:33 AM

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Bob Johns Named Chief Revenue Officer of Big Outdoor

DALLAS, TX – January 19, 2017 – Big Outdoor, LLC (“Big Outdoor” or the “Company”), a premier Out of Home marketing and advertising sales company, today announced that Bob Johns has been named Chief Revenue Officer, effective immediately.  Big Outdoor is a portfolio company of SunTx Capital Partners, LP.  As Chief Revenue Officer, Mr. […]

digitalsignageconnection.com
Thu, Jan 19, 2017 at 8:40 AM

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Pressure by Signage

In their latest project for pharmacy Apoteket Hjärtat, Swedish advertising agency Åkestam Holst has created a digital installation dubbed ‘The Coughing Billboard’ that promotes products and services while doubling as a very effective deterrent for cigarette smoking. […]

digitalsignageconnection.com
Wed, Jan 18, 2017 at 1:33 PM

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DSE 2017 to Host Digital Signage Federation Digital Out-of-Home Strategy Summit

Atlanta – Digital Signage Expo (DSE), the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, announced today that it will host an all-new, full-day, eight-part Digital Out-of-Home Strategy Summit on Tuesday, March 28, at DSE 2017, to be presented by the Digital Signage Federation. […]

digitalsignageconnection.com
Wed, Jan 18, 2017 at 10:41 AM

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Exterion Media Expands Digital OOH Offering into Northern Ireland

Exterion Media has announced the launch of its first Retail Digital Out-of-Home Network in Northern Ireland. The network will deliver key shopper audiences across five centres: Kennedy Centre Belfast, Bloomfield Shopping Centre Bangor, Bow Street Mall Lisburn, High Street Mall Portadown and Erneside Shopping Centre Enniskillen. […]

digitalsignageconnection.com
Mon, Jan 16, 2017 at 9:38 AM

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How Advertising Will Evolve With Smart and Connected Cities

The rise of connected cities provides three major opportunities for the OOH industry. First, our industry will have much greater access to more accurate real-time location data thanks to connectivity of all objects. If we look ahead into 2020, Gartner estimates that 25 billion objects will be connected to the Internet. […]

digitalsignageconnection.com
Fri, Jan 13, 2017 at 2:43 PM

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Crystal Ski Holidays Encourages Londoners to #GetMoreWinter with Live Snow Reports and Ski Deals in Real-Time DOOH Campaign

Crystal Ski Holidays has launched a dynamic DOOH campaign #GetMoreWinter, targeting Londoners with enticing real-time snow reports, ski package deals, and resort photos. The month-long campaign runs mid-week targeting commuters and office workers looking to stave off the post-Christmas blues by booking their next holiday. […]

digitalsignageconnection.com
Fri, Jan 6, 2017 at 8:40 AM

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Clairvest Sells Cieslok Media

Clairvest Group Inc. (TSX: CVG) (“Clairvest”) today announced that it and limited partnerships controlled by it completed the sale of their common shares of Cieslok Media Ltd. (“Cieslok Media”) to Bell Media Inc. […]

digitalsignageconnection.com
Wed, Jan 4, 2017 at 8:57 AM

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Delivering ICONIC Content for DOOH

How do you deliver a lasting impression with business professionals who are constantly on-the-go and oversaturated with an immeasurable amount of advertising? […]

digitalsignageconnection.com
Tue, Jan 3, 2017 at 11:41 AM

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Quividi Lets Agencies and Network Operators Make the Best and Take the Beat of DOOH Campaigns

Quividi, the #1 Audience & Context-Aware Platform for DOOH, introduces its new real-time analytics suite, adding rich creative capabilities and deep understanding of consumer engagement for campaigns running on DOOH screens. Impactful face- & context-reactive communications Quividi’s real-time analytics can empower mass-customized experiences. […]

digitalsignageconnection.com
Fri, Dec 16, 2016 at 11:10 AM

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PATTISON Outdoor Wins Contract for Burlington Transit Advertising

TORONTO, ON–(Marketwired – December 15, 2016) – Canada’s leading Out-of-Home advertising company and the preeminent supplier of transit advertising products, has been awarded the competitive tender for advertising for the City of Burlington. […]

digitalsignageconnection.com
Thu, Dec 15, 2016 at 11:48 AM

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Down Under DOOH for UV Ray Protection

When winter officially arrives here in the Northern Hemisphere on December 21, 2016, our Aussie mates down under will just be starting their summer, and that usually means lots of rest, relaxation and recreation in the sun. More importantly, it means increased exposure to harmful UV rays. […]

digitalsignageconnection.com
Wed, Dec 7, 2016 at 10:34 AM

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Barco Lobby Experience at Regal L.A. LIVE Wins the ‘Best Leisure Install’ DailyDOOH Award

Digital cinema leader Barco proudly announces that its Lobby Experience installation at Regal L.A. LIVE: A Barco Innovation Center in Los Angeles, California, won a DailyDOOH Award in the category ‘Best Stadium/Office Building/Corporate/Hotel, Hospitality or Leisure Install’. […]

digitalsignageconnection.com
Fri, Dec 2, 2016 at 4:30 PM

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