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Montreal developers say their AI-based ad targeting solution allows marketers to target web, mobile, and digital out-of-home (DOOH) ads without relying on cookies (Sign Media)

Location intelligence startup Urbanoid of Montreal and Concordia University’s Applied AI Institute have developed new technology to allow marketers to target web, mobile, and digital out-of-home (DOOH) ads without relying on cookies. […]

signmedia.ca
Mon, Sep 25, 2023 at 10:50 PM

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Interactive ads encourage genuine connections to Billy Bishop airport

Billy Bishop Toronto City Airport has launched an interactive, multiplatform ad campaign featuring genuine, candid experiences from actual passengers, employees, and partners of the downtown transportation hub. […]

signmedia.ca
Mon, Sep 25, 2023 at 4:36 PM

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New advertising design studio to boost Vistar’s creative capabilities

Digital out-of-home (DOOH) software provider Vistar Media has launched Vistar Studio, a new global operation which provides advertising design services to marketers within the out-of-home (OOH) media sphere. […]

signmedia.ca
Mon, Jun 12, 2023 at 4:39 PM

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P.E.I. arena achieves new goal with updated digital scoreboard

Eastlink Centre, a sports and events facility in Charlottetown, P.E.I., recently installed a new centrehung digital scoreboard—one of the first of its kind in the province. Photo courtesy Watchfire Eastlink Centre, a sports and events facility in Charlottetown, P.E.I., recently installed a new centrehung digital scoreboard—one of the first of its kind in the province. […]

signmedia.ca
Tue, May 23, 2023 at 3:18 PM

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New hires in Ontario, Quebec to bolster Vistar’s Canadian operations

Digital out-of-home (DOOH) software provider Vistar Media aims to strengthen its Canadian presence with the addition of three new team members: Gerard Doherty, Tyler Nemeth, and Olivier P. Thibodeau. Image courtesy Vistar Media Digital out-of-home (DOOH) software provider Vistar Media aims to strengthen its presence in Canada with the addition of three new team members. […]

signmedia.ca
Mon, May 8, 2023 at 3:55 PM

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Programmatic DOOH campaign to elevate eyewear brand in Canada and U.S.

Out-of-home (OOH) media software provider Vistar Media has partnered with eyewear manufacturer and distributor Aspex Eyewear Group, to help bolster the company’s presence throughout major cities in Canada and the U.S. […]

signmedia.ca
Mon, Feb 27, 2023 at 9:13 AM

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The Future of Advertising in US Airports According to Clear Channel (Billboard Insider)

By Morten Gotterup, Clear Channel Airports. The arrival of a Covid-19 vaccine in the U.S. in late 2020 bodes well for the health and financial recovery of many Americans headed into 2021. […]

billboardinsider.com
Wed, Jan 27, 2021 at 11:50 PM

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The tech behind different types of touch screens; pros and cons (Infinitus Outdoor)

There are several uniquely different types of Touch Screens. Each type has its advantages and disadvantages. The choice of the type depends on the context of use. […]

infinitus-outdoor.com
Wed, Jan 27, 2021 at 7:01 PM

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AdWeek: How DOOH network Captivate managed to survive the pandemic and develop new products

Marc Kidd, CEO of Captivate. Assuming revenues would drop, I needed to shift from managing an EBIDTA business to a cash business. I met with my management team and board to set expectations for what we needed to do to preserve the company for our investors and staff to thrive again. […]

adweek.com
Wed, Jan 27, 2021 at 6:28 PM

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How Daktronics, Vistar Media and Circle Graphics are making it through the pandemic (Billboard Insider)

Kerry Yoakum, Rod Rackley, Michael Provenzano, Jeremy Johnson. The OAAA’s Kerry Yoakum moderated a brisk panel discussion in which three out of home industry suppliers reviewed 2020 and discussed the outlook for 2021. Here’s what the suppliers said about the impact of covid on their business. […]

billboardinsider.com
Wed, Jan 27, 2021 at 6:18 PM

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New DOOH operator Foris Outdoor switches on first 20 digital billboards in the UK, has ambitious plans to expand rapidly (Mediatel)

Foris Outdoor has switched on its first 20 digital out-of-home roadside screens for brands including the COI, Sainsburys, Virgin Atlantic, the BBC, White Rabbit Pizza Co and Lucky Saint, the alcohol-free beer. […]

mediatel.co.uk
Wed, Jan 27, 2021 at 6:03 PM

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Boston Omaha-owned Link Media Outdoor Promotes Seth Garrett and Hires Robin Karp

Seth Garrett has been promoted to Director of Real Estate, responsible for oversight of Link’s Corporate Real Estate functions. Seth joined Link in 2017 as Real Estate Manager, and has been instrumental in the development of programs, policies and procedures as the Company has grown organically and through acquisitions. […]

billboardinsider.com
Fri, Jan 22, 2021 at 11:54 PM

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AdWeek: How Will the Pandemic Affect Super Bowl 2021’s OOH Advertising?

BY IAN ZELAYA & ERIK OSTER. Super Bowl host cities normally get flooded with out-of-home ads leading up to the Big Game. However, this year OOH advertising might look different for Super Bowl 55 host city Tampa as rising Covid-19 numbers will likely lead to a significant decrease in attendance. […]

adweek.com
Sun, Jan 17, 2021 at 7:57 PM

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Australian Outdoor Media Association hires Ipsos to overhaul its audience measurement system (Mumbrella)

Global media measurement company Ipsos has been appointed by the Outdoor Media Association (OMA) to upgrade its MOVE (Measurement of Outdoor Visibility and Exposure) audience measurement system. […]

mumbrella.com.au
Thu, Jan 14, 2021 at 6:39 PM

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Talon UK co-CEO Frank Bryant steps back to Founder role (Talon Outdoor)

Frank Bryant, part of the team who set up Talon in 2013 alongside Eric Newnham and James Copley, is stepping back from his role as co-CEO of the UK business at the leading Out of Home agency. He reverts to Founder, staying with the business in a reduced role two days a week. […]

talonoutdoor.com
Wed, Jan 13, 2021 at 1:32 PM

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