Raw Feed & Search

16:9: Uber Competitor Gett Uses Digital OOH Screens To Optimize Messaging In NYC Campaign

  I wonder sometimes if there is more blah-blah going on about real-time, hyper-targeted Digital OOH campaigns than actual executions, but here’s an example of a brand pushing immediacy and relevance through the medium. Gett is an on-demand car service building up its user base and competing with Uber, Lift and taxi companies in New York City and elsewhere. […]

sixteen-nine.net
Fri, Oct 30, 2015 at 2:21 AM

Permalink

16:9: Cineplex Adds Digital Hoarding To Shopping Malls

Cineplex Digital Solutions has launched a new experiential Digital OOH product in Canadian shopping centres that it suggests is a better way to mask vacant storefronts in malls and other retail environments. […]

sixteen-nine.net
Tue, Oct 27, 2015 at 1:03 PM

Permalink

Digital Art Gallery Start-Up Skips Hardware R&D By Using Smart Signs

A digital artworks startup, one of several that have popped up in the last couple of years, has realized it could dodge a lengthy, painful and expensive R&D phase by forgetting about custom display hardware and simply using a smart sign display. […]

sixteen-nine.net
Tue, Oct 27, 2015 at 11:59 AM

Permalink

16:9: How A Company Saved $500 Million By Using Digital Signage

In my old newspaper editor days, I verbally slapped around my reporters if they did something called Burying The Lede – putting the big news at the end of the story, if they got it in there at all. […]

sixteen-nine.net
Sun, Oct 25, 2015 at 7:58 PM

Permalink

Starbucks Adding Outdoor Video Displays In 2,400 US Drive-Thrus

Photo from Retail Touchpoints My suspicion is that the guys who specialize in outdoor displays are already all over this, but if not, they’ll be very interested in news that Starbucks is adding daylight-readable displays to some 2,400 drive-thru lanes in the United States. […]

sixteen-nine.net
Tue, Oct 20, 2015 at 3:07 PM

Permalink

Dusho Signs On As Exec With Smart City Digital OOH Play CIVIQ

I don’t normally write about new hires at companies because the stats show readers generally (and sometimes profoundly) don’t care, but news of one of the better known guys in the signage business getting back in the spotlight is worth some attention. […]

sixteen-nine.net
Tue, Oct 20, 2015 at 10:01 AM

Permalink

Projects: Red Rock Bets On Fine Pixel Pitch LED Walls In Sports Book Upgrade

The Red Rock Resort on the western outskirts of Las Vegas has replaced an aging projection wall in its sports book area with a giant 1,730 square feet of 2.5 mm fine pixel pitch LED modules, creating what’s touted to be the largest installation of its kind in North America. The displays also have three new 12-inch tall scrolling screens as footers. The 2.4 mm screens are 4K ready. […]

sixteen-nine.net
Tue, Oct 20, 2015 at 9:42 AM

Permalink

Projects: Armodilo Keeps Eatsa’s Screens Good Looking And Up

Remember that cool automated QSR in San Francisco that was reminiscent of a ’50s automat diner? Turns out the ordering screens come from just up the road from me in St. Jacob’s, Ontario, from the nice folks (and loyal 16:9 sponsors) at Armodilo Display Solutions. […]

sixteen-nine.net
Mon, Oct 19, 2015 at 4:35 PM

Permalink

Projects: Christie’s Experiential Networks Adds Emagine Cinema

Photo: Doug Ashley Christie is continuing to roll out its Christie Experiential Networks digital signage/digital OOH program in cinemas across the US, among the latest the Emagine Palladium theatre in Birmingham, Michigan. The new moviehouse is part of Michigan-based Emagine Entertainment, and is among 200 or so Christie plans to have installed this year with a lobby-based, ad-supported network. […]

sixteen-nine.net
Thu, Oct 15, 2015 at 12:54 AM

Permalink

16:9: Small Screens For Big C-Store Moments

GUEST POST: Henrik Andersson, Instorescreen Thousands of convenience store owners and operators will be in Las Vegas next week for the annual NACS trade show, an event built heavily around helping these businesses find new ways to maintain and build their bottom lines. […]

sixteen-nine.net
Fri, Oct 9, 2015 at 9:48 AM

Permalink

16:9: Breaking Through The Retail Kaleidoscope (Using Screens)

GUEST POST: Henrik Andersson, Instorescreen How do consumer brands get noticed in retail, when consumers walk in and see a kaleidoscope of competing visual cues? The big brands do what’s needed to get the prime visual real estate, and the rest do what they can in packaging and visuals to break through the visual clutter, get noticed and trigger actions from shoppers. […]

sixteen-nine.net
Mon, Sep 21, 2015 at 11:58 PM

Permalink

16:9: Morgan Stanley Switches On Data-Driven Times Square Displays

The investment bank Morgan Stanley has lit up a very nice, data-driven LED array on the facade of its Times Square global headquarters. The financial firm worked with UK-based agency Framestore on a series of content sequences that are a blend of tickers, ambient video spots and data integrations. […]

sixteen-nine.net
Mon, Sep 21, 2015 at 4:59 PM

Permalink

16:9: Toronto’s Union Station Ties Up Ads With LED

Anyone who commutes into Toronto by rail can tell you what a confused, awful mess its main rail station has been for many years, and fortunately the long-running effort to spruce it up is starting to be revealed. The new York Concourse area opened recently – and it doesn’t feel like a basement storage hall for an out of home ad company. […]

sixteen-nine.net
Fri, Sep 18, 2015 at 10:22 AM

Permalink

16:9: Now Ride-Share Cars Have Ad Screens

Entrepreneurs have for many years now tried putting screens in taxis as a targeted advertising medium – with results best described as mixed. I think we’ve all slid into a taxi somewhere, got ourselves settled, and then quickly located the mute button so that whatever ad was on the screen would stop jabbering at us. […]

sixteen-nine.net
Mon, Sep 14, 2015 at 10:06 AM

Permalink

Projects: Rockwell Puts Its Merchandising Screens On Rollers

Here’s an interesting digital merchandising set-up I bumped into at my local Canadian Tire store – a big dedicated store within a store zone for the power tool maker Rockwell. What caught my eye were screens on both sides that were set up on roller tracks, so that they could be pulled left or right to get explanations about different products laid out in front. […]

sixteen-nine.net
Fri, Sep 11, 2015 at 8:13 AM

Permalink