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PPDS names Alison Maxson as new senior marketing manager

PPDS, a global provider of Philips digital signage, direct view LED displays and TV solutions, has announced Alison Maxson as its new senior marketing manager for North America. Photo courtesy PPDS PPDS, a global provider of Philips digital signage, direct view LED displays, and TV solutions, has announced Alison Maxson as its new senior marketing manager for North America. […]

signmedia.ca
Fri, Mar 11, 2022 at 1:49 PM

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Tech expert Farrokh Mansouri to lead COMMB’s data science

Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) has welcomed Farrokh Mansouri has head of data science. COMMB logo The Canadian Out of Home Marketing and Measurement Bureau (COMMB) has expanded its framework of technological and analytical expertise with the hiring of Farrokh Mansouri as head of data science. […]

signmedia.ca
Fri, Mar 11, 2022 at 1:27 PM

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Sentry Interactive Tower released for upgrading digital experience

Sentry Interactive, a progressive startup focused on advanced digital communications and detection platforms, announced the release of the Sentry Interactive Tower. […]

signmedia.ca
Mon, Mar 7, 2022 at 1:52 PM

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UK partnership to support LaunchPAD programmatic offering

An extended partnership between Clear Channel Europe and Broadsign has been released to enable media buyers to tap into Clear Channel’s 3000+ digital Out of Home screens in the UK via Clear Channel LaunchPAD. […]

signmedia.ca
Mon, Mar 7, 2022 at 11:41 AM

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Billboard business grows successful for Toronto grocery worker

Toronto grocery worker and father, Chris Morren, has made a successful side hustle by starting up a billboard business known as Great Outdoor Advertising. Photo courtesy Chris Morren Toronto grocery worker and father, Chris Morren, has made a successful side hustle by starting a billboard business known as Great Outdoor Advertising. […]

signmedia.ca
Thu, Feb 24, 2022 at 4:50 PM

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Vistar Media’s DSP version 6.0 offers betters experience

Vistar Media, a global provider of software for digital out-of-home (DOOH), released the version 6.0 of the Vistar Demand-Side Platform (DSP), which combines a visual out-of-home (OOH) media buying experience with the tools for data-driven campaign optimization. […]

signmedia.ca
Thu, Feb 24, 2022 at 4:43 PM

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Lamar Advertising joins WOO along with two other OOH companies

Lamar Advertising, an out-of-home advertising company, has joined the World Out of Home Organization (WOO). Photo courtesy Lamar Advertising Lamar Advertising, an out-of-home advertising company, has joined the World Out of Home Organization (WOO). “We are excited to join WOO and get to know our counterparts around the world better,” Lamar chief executive Sean Reilly said. […]

signmedia.ca
Thu, Feb 24, 2022 at 3:52 PM

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Few marketers are aware of these latest capabilities to measure attribution of OOH campaigns (EMC Outdoor)

The benefits of Out of Home attribution are widely misunderstood throughout the marketing community. Marketing is full of perceived truths that, under full scrutiny, don’t hold water. Email isn’t truly dead, not all publicity is good publicity, and no digital media is not inherently more measurable than other channels, like Out of Home. […]

emcoutdoor.com
Mon, Feb 21, 2022 at 10:28 PM

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New Director of Ad Operations, Amy Lynn Boisvert, Brings Unmatched Digital Experience to Wrapify

Amy Lynn Boisvert will oversee all digital ad operations at Wrapify. She will also work with brands and agencies to implement ‘Physical Retargeting,’ our digital remarketing service, and ‘Audience Porting,’ a true differentiator in the out-of-home space. The post New Director of Ad Operations, Amy Lynn Boisvert, Brings Unmatched Digital Experience to Wrapify appeared first on Wrapify Blog. […]

blog.wrapify.com
Wed, Oct 20, 2021 at 2:05 PM

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Travel Is Bouncing Back for 2021 (EMC Outdoor)

Memorial Day has passed, and with it, we enter into the official summer travel period. And this year looks like it’s shaping up to be something unprecedented, as travel is bouncing back for 2021 in a big way. […]

emcoutdoor.com
Tue, Jun 8, 2021 at 2:30 PM

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Preparing for Your First Programmatic Out of Home Campaign (EMC Outdoor)

When it comes to digital media and Out of Home, all banner ads are not created equal. For some of them 400 x 1400 pixels translates to 14’ x 48’ and one impression turns into thousands. You’ve probably been hearing about it, but may have some questions before launching your first Programmatic Out of Home Campaign. […]

emcoutdoor.com
Tue, Apr 20, 2021 at 11:00 AM

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7 tips to create Digital Signage content

Do you need to update the content for your Digital Signage network? If you need a little bit of inspiration, do not miss these 7 tips to offer quality content on your screens. Having quality content helps to maximize investment and obtain the best results. […]

malerdso.com
Mon, Sep 7, 2020 at 3:40 AM

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Digital Advertising Performance Reporting Touches Down in Web App for Airport Media Programs

Clear Channel Airports Launches Industry First Web App for Fast Financial, Ad Occupancy Reporting with U.S. Airport Media Partners New York, NY, November 21, 2019  –– Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), announced today that U.S. […]

digitalsignageconnection.com
Fri, Nov 22, 2019 at 9:06 AM

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FASTSIGNS® International, Inc. Appoints New Chief Marketing Officer

CARROLLTON, Texas, Oct. 30, 2019 — FASTSIGNS International, Inc., the franchisor of more than 700 FASTSIGNS® locations in nine countries worldwide, has welcomed Jennifer Herskind as the company’s new Chief Marketing Officer. […]

digitalsignageconnection.com
Thu, Oct 31, 2019 at 9:10 AM

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eyefactive Shares Top 3 Trends: Interaction Key for Digital Touchscreens to Deliver a Customer Experience that Differentiates for Retailers, Merchandising and Events

E […]

digitalsignageconnection.com
Mon, Oct 21, 2019 at 9:08 AM

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