Experiential marketing in the digital age may seem like a throwback in some ways, but nothing could be further from the truth. Experiential marketing is a perfect partner for digital media and can help drive business growth. At this point, making observations about the speed of technological change in our lives seems redundant. […]
INTRO SD Loyal, a professional American Soccer Club founded in 2019 in San Diego, California had… The post Case Study: SD Loyal Professional Soccer Club Utilizes Wrapify to Ramp Up Ticket Sales appeared first on Wrapify Blog. […]
If you’ve been paying attention over the last few years, you’ll know that Out of Home has evolved into far more than just billboards. It’s a rapidly evolving media format, primarily due to the growth of Digital Out of Home media (DOOH), that continues to embrace new trends and bring new opportunities. […]
INTRO Ballast Point, a craft brewery based in San Diego, aimed to run a summer campaign… The post Case Study: A SoCal OOH Takeover by Ballast Point Brewing Company appeared first on Wrapify Blog. […]
Activating your first Out-of-Home campaign is a complex undertaking. A lot of emphasis is placed on the planning stages – and rightly so. As you might suspect, it’s about more than just finding a few good billboard spots. […]
Also known as out-of-home media, outdoor advertising, and outdoor media, Out-of-Home Advertising (OOH) is a form… The post The not-so-brief benefits of out-of-home advertising appeared first on Wrapify Blog. […]
OUTFRONT Media Inc.’s subsidiary, Outfront Media Canada LP, acquired a portfolio of prime DOOH assets in Calgary, Alta., from Leading Outdoor Inc. Outfront Media Inc.’s subsidiary, Outfront Media Canada LP, acquired a portfolio of digital-out-of-home (DOOH) assets in Calgary, Alta., from Leading Outdoor Inc. […]
Adam Coleman PPDS continues to build its leadership teams in North America, with the appointments of three AV professionals: Adam Coleman, Mitch Rosenberg, and Jeff Handis. In the newly created role, Rosenberg has been named PPDS’ new director of LED and LCD videowalls. […]
Vistar Media, a global provider of software for digital out-of-home, launches the reach and frequency planning capabilities to inform media allocation pre-campaign, allowing buyers to adjust targeting and budget allocations in order to achieve their DOOH campaign goals. […]
Digital out of home can go beyond advertising. Daktronics displays can help you inform, entertain, and keep communities safer. […]
A plan is in motion for the installation of digital signs at every bus stop in the city of Guelph, giving passengers real-time information about when their bus will arrive and other helpful details with their travel. […]
More and more marketers are testing out-of-home (OOH) placements as an alternative channel to digital mediums.… The post Why digital marketers are moving from display ads to OOH appeared first on Wrapify Blog. […]
Robert Mattatall, founder and consultant of Mattatall Signs Ltd. in Dartmouth, NS, and Mark Granberry, president and CEO of GSG in Dallas, have each been presented the Kirk L. Brimley Distinguished Service Award at the International Sign Association (ISA) Sign Expo 2022. […]
Roland DG Corporation has appointed Roland DGA president and CEO, Andrew Oransky, to its board of directors. Courtesy Roland DG Roland DG Corporation has appointed Roland DGA president and CEO, Andrew Oransky, to its board of directors. As a member of the board of directors, Oransky will play a pivotal role in setting strategy and direction globally for Roland DG Corporation. […]
PPDS has launched its new Android SoC Philips E-Line series, the latest evolution of its range of advanced interactive touch displays for students’ education. Courtesy PPDS PPDS has launched its new Android SoC Philips E-Line series, the latest evolution of its range of advanced interactive touch displays for students’ education. […]
