Online advertising measures, improves, and reports performance in real-time, and now digital out-of-home can too: Complete Guide to DOOH Analytics: How to use analytics to boost profits and win more campaigns. Modern technology enables you to measure DOOH performance to make dramatic improvements. […]
This has been done before, but blending some augmented reality with a live street scene at a transit stop remains a pretty good trick for the right digital OOH campaign. In this case, Disney is using a camera pointed down a road in Singapore to create a window beyond a digital transit poster. […]
Exertis has signed a distribution agreement with Philips Professional Displays which will see it responsible for the company’s full range of digital signage products. The range will include the Philips Q, E, V, U, X, T and D line series of screens each available in a wide range of sizes and resolutions that are designed for both internal and external messaging, for all types of organisations. […]
Leo Coates (center), and Haynes (far right) eyeballing bar options at recent Coates open house in Chicago. It’s a big reach for an Australian company to establish a foothold in North America, particularly in a hyper-crowded market like digital signage. But that’s what a Sydney-based company called Coates is doing, with aims at building up a client list in the QSR business. […]
Guest Post: Luis Villafane, Maler Digital Signage Some 16 years spent running corporate networks of all sizes has taught me a few things about content management software and the people behind those products. I’ve learned there’s some good stuff. Not perfect, but good. […]
I’ve seen worse. But this is pretty bad. If you are reading this and don’t see the problems … Too many zones Fonts are too small to read Busy background White text on white background Duelling visuals Just because the software allows you to do all these things in a layout, doesn’t mean it’s therefore a good idea. […]
Guest Post: Jeffrey Weitzman, Navori Is all digital signage player software created equal? No. Jeffrey Weitzman Probably 90% of the digital signage player software options on the market are based on interpreted languages, or web-based technologies. […]
Photo source: Fast Company AT&T is opening a new tech-centric flagship store today in one of San Francisco’s most historic buildings, filling it with lots of digital bells and whistles, including a sweeping bulkhead LED video wall. The new store, at 1 Powell Street, is next to the popular trolley cable car turnaround area. […]
My June 2015 photo of trial at MCO. NOT what is being put in now. PR on new job did not include photos, which is breathtakingly dumb. […]
This week I’m speaking with David Levin, the co-founder and a bunch of other titles at Four Winds Interactive, a content management software and services company based in Denver. David and I sat down for a chat last week in the Four Winds’ offices, a day before his company’s second annual Forward conference, which attracts a lot of hardcore customers and prospects. […]
The Australian point-of-care digital media company Medical Channel has raised $25 million (Australian dollars) in an investment round that allowed it to acquire and take out rival firm Community Network. This comes a few months after its acquisition of another rival firm, Medical Media, in February. […]
The whole serve-content-based-on-who/what-is-in-front-of-a-screen thing has never really taken off for the video analytics people, but here’s a fun campaign that does a nice job with the technology. […]
If were walking a busy downtown street, would you stop at a digital poster to do some virtual coloring? That was the premise and attraction of a relaunch campaign in Australia last month for a mineral water/juice product that’s part of the Coca-Cola family. […]
Cinema lobbies continue to one of the hotter environments for ambitious, big budget signature displays – with the latest evidence of that a 96-panel “StoryWall” at the ArcLight Cinemas in Sherman Oaks, California. The beast is about 50-feet wide and 15-feet high, and runs a matrix of movie posters or full-wide visuals about a specific movie. […]
I had a chance to nip into the Wells Fargo bank tower in downtown Denver this afternoon before heading to the airport for the (seriously, repeatedly delayed … yippee) flight back to my socialist paradise. If you recall, this is the big set of LED strips – done a bit like picket fence boards – that run 86 feet up the mezzanine wall of the office block. […]
