Sunday, January 26, 2025

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How to avoid junk research, and here’s a list of quality sources of digital signage/AV industry reports (16:9)

Guest Post: Alan Brawn. Most “research” reporting companies do not publish their methodologies. Much of what we encounter in so-called “research” is nothing more than a Google search (mostly out of cubicle farms in the far east) and a compilation of published information (secondary research) put in an attractive report format masked as primary research. […]

sixteen-nine.net
Sun, Jan 26 at 7:40 PM

Friday, January 24 Fri, Jan 24

Thursday, January 23 Thu, Jan 23

Wednesday, January 22 Wed, Jan 22

A recap of DPAA’s Exclusive CES 2025 Experience – a series of networking events for DOOH companies

Dinners, Brand and Agency Panels, Insights and Networking Sessions among key events encapsulating DPAA presence at this year’s tech event Speakers included senior marketing leaders from ESPN, United Airlines, MGM Resorts, Quan Media Group, Gemini, Lenovo, Rite Aid/Thrifty Ice Cream, Valvoline Inc., Omnicom Commerce, Wyndham Hotels & Resorts, Havas New York, Las Vegas Aces, Xumo, and Delta Airlines   NEW YORK – January 20, 2025 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, announced today their recap of their Curated Member Experiences at CES. […]

dpaaglobal.com · Promoted content
Wed, Jan 22 at 9:38 AM

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