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End-of-year Recap: OOH Insights + Consumer Engagement

End-of-year Recap: OOH Insights + Consumer Engagement Published: December 1, 2023 The Harris Poll and OAAA released an in-depth overview of the key trends & consumer insights for 2023.  Let’s dive into the report to discover how out-of-home (OOH) has captured audience attention and engagement this year! OOH ads capture audience attention and engagement! […]

adomni.com
Fri, Dec 1, 2023 at 10:47 AM

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DSE 2023 Mixer Sponsor Profiles: Spectrio Seamlessly Merging Digital Signage Software, Analytics And Compelling Content

The annual Sixteen:Nine networking mixer at DSE is back, set for this coming Sunday night in Las Vegas. It’s sold out, as usual, with 400 ... […]

sixteen-nine.net
Fri, Dec 1, 2023 at 6:30 AM

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Making Shop Floor Meetings More Effective with Digital Signage

Guest Post: Tomi Paajanen, ValotaLive In manufacturing, both front-line leaders and employees tend to spend a lot of time in various discussions to ensure ... […]

sixteen-nine.net
Fri, Dec 1, 2023 at 6:24 AM

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Tesco Rapidly Building Out Its In-Store Screen Network; Now 1,800 Screens In 400+ Stores In UK (16:9)

Big box grocer Tesco now has some 1,800 screens, making it the largest digital signage network in the UK grocery market. The network is ... […]

sixteen-nine.net
Thu, Nov 30, 2023 at 6:31 PM

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Display Industry Finally Settling On Definition Of True MicroLED: Futuresource (16:9)

Image: PlayNitride The misleading labelling and fuzzy marketing that has surrounded the emergence of large format microLED displays is starting to go away, says ... […]

sixteen-nine.net
Thu, Nov 30, 2023 at 6:31 PM

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Registered for The Sixteen:Nine DSE Mixer Sunday Night? – Here Are Your Need-To-Knows

I sent out an email to attendees the other day, but I’m sure lotsa people didn’t have the time to read … so here’s ... […]

sixteen-nine.net
Thu, Nov 30, 2023 at 1:42 PM

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Zitcha & Broadsign Partner to Boost Global In-Store Retail Media Market

Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximize and monetize in-store digital display networks. It also enables advertising partners to easily view and book available in-store inventory. […]

commercialintegrator.com
Thu, Nov 30, 2023 at 1:04 PM

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Glasses-Free 3D Display Maker Magnetic 3D Gets Seed Funding And Marketing Boost From High-Profile Tech Investor Draper (16:9)

The emergence of 3D visual illusions for big, public-facing LED displays has created a lot of excitement in the Digital OOH community, both because ... […]

sixteen-nine.net
Thu, Nov 30, 2023 at 7:31 AM

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Your Baby Is (Still) Ugly: My 2013 Deck About Bad Digital Signage Decisions Still Holds (16:9)

I was banging around YouTube last night, looking for a saved video related to travel plans, when I stumbled on my own little channel ... […]

sixteen-nine.net
Wed, Nov 29, 2023 at 10:05 PM

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Wrapify: A Top Tier, Performance Driven Out-Of-Home Platform

Discover the top-tier difference with Wrapify - where transparency, quality, and data meet to redefine rideshare advertising. Get more value, reach, and impact for your brand. The post Wrapify: A Top Tier, Performance Driven Out-Of-Home Platform appeared first on Wrapify Blog. […]

blog.wrapify.com
Wed, Nov 29, 2023 at 4:38 PM

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Why place-based media is essential for DOOH success

Division is a word we’ve heard too much in the past few years. Typically, it peppers conversations about politics, rhetoric, education, and Thanksgiving dinner tables. […]

blog.adquick.com
Wed, Nov 29, 2023 at 2:44 PM

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How to Effectively Manage Your Experiential Marketing

Experiential marketing, also known as engagement marketing or event marketing, has become a vital strategy for creating immersive, memorable experiences for your prospective customers. […]

emcoutdoor.com
Wed, Nov 29, 2023 at 10:33 AM

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Vegas Sphere Turned Into Giant Christmas Tree Ornament For Holidays; Then The Rockettes Start High-Kicking (16:9)

All kinds of digital signage people will be finding their way over near the big new Sphere when they get to Las Vegas Saturday ... […]

sixteen-nine.net
Tue, Nov 28, 2023 at 11:54 AM

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Advertising on a Billboard: The Complete Guide for 2024 (DashTwo)

Amanda Enriquez, Outdoor Strategy Manager at DASH TWO. Billboard campaigns require more than just coming up with fantastic creative, though that is one key to success. You also need to consider the other factors that help achieve the results you desire. […]

dashtwo.com · Promoted content
Tue, Nov 28, 2023 at 11:52 AM

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Snake? River? Not Sure, But This Embedded LED Wall Is Interesting (16:9)

This is an interesting use of LED embedded inside a wall – taking on the appearance of a very big, very long snake. I ... […]

sixteen-nine.net
Tue, Nov 28, 2023 at 8:53 AM

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