Crafting an experiential marketing campaign is both thrilling and intricate. Unlike traditional marketing, experiential marketing creates immersive experiences that connect consumers directly with brands. It’s about engaging the audience to foster a memorable bond, blending creativity with strategic placement to spark meaningful interactions. […]
The concept is not new, but this is a good example of how a display can be married with a sliding mechanism to create ... […]
The World Out of Home Organization just wrapped up a three-day Africa-focused forum in gorgeous Cape Town, with WOO President Tom Goddard laying out ... […]
Screens in sports bars are pretty much as essential as draft beer taps, but an iconic bar in downtown Boston REALLY went to town ... […]
Guest Post: Nick Lynch, cFire I often am amazed out in the world when I see screens small and large with obvious errors from ... […]
Set top boxes have long been looked at, theoretically at least, as single-purpose devices that would do nicely as digital signage media players, but ... […]
The following post originally appeared on the Attributy blog, and is being re-shared here for our usersAttributy, a leading provider of advanced advertising analytics and AI attribution technology, today announced an exclusive partnership with AdQuick, the leading out-of-home (OOH) advertising platform that makes it easy to plan, buy, and measure every kind of outdoor advertising. […]
LG’s US Business Solutions wing has expanded its “smart” digital signage hardware line-up beyond displays, adding a series of high-brightness laser projectors that run ... […]
Photo Credit: Stéphane Aït Ouarab/2024 Saï Dubai has a well-established track record for going big with its bling, and the UAE city-state now has ... […]
Guest Post: Rolando Irizarry, Spectrio Health care environments are bustling, often emotionally-charged environments that can benefit enormously from digital signage. But software and display ... […]
The big crowds cramming Hall Three at Integrated Systems Europe all that week last month were substantial clues that marketplace activity was high for ... […]
PPDS, global provider of Philips Professional Displays, installed 13 Philips interactive displays at Oracle Red Bull Racing’s renovated MK-7 marketing team offices in Milton Keynes, U.K., sending team collaboration and creative capability into overdrive. […]
Digital signage CMS and solutions provider Spectrio has announced a nice deal with automaker Kia to equip its U.S. dealers with a display and ... […]
I suspect lots of people take on the mindsets of bored, eye-rolling teens when a digital signage planning or technology review meeting turns to ... […]
The DC-area digital signage CMS solutions company Mvix has long had its own selection of media players tuned to work with its platform, but ... […]
