Adidas is opening its first “halo” flagship store in downtown Toronto this summer – a whiz-bang immersive store that will likely be filled with ... […]
Our flagship Android Freestanding Digital Posters have been given a complete makeover, with all of the upgrades coming from years of partner feedback. Slimmer – The new model features an incredible perceived depth of just 19.5mm, which is more than half the depth of the previous version! […]
When explaining outdoor advertising to the ordinary person, it is a strategy that allows businesses to promote their products or services outdoors and there are many different forms of it to choose from. […]
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By including several versions of a creative within an OOH campaign, an advertiser can increase the impact of their ad spend. This is especially true with network formats, where a consumer is more likely to be exposed to multiple creative variants and gain a more in-depth understanding of a brand’s intended message. […]
One of the underground walkways between subway lines in central Shanghai now has a 112-meter-long fine pitch LED video display running along one wall. ... […]
I have clear memories of talking to queue management hardware and software companies years ago at trade shows, who looked at me then like ... […]
The (very) big pro AV integrator Diversified has a new person at the top, with word this morning that founder Fred D’Alessandro is slowing ... […]
The Miami computer vision firm AdMobilize has announced big management changes, with founder Rodolfo Saccoman stepping back to just have a seat on the ... […]
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The partnership will enable MediaMath advertisers to access programmatic DOOH inventory globally, through the Hivestack Supply Side Platform (SSP) Montreal, Canada, – March 8, 2022 – Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company, has today announced a strategic global partnership with MediaMath, the technology pioneer helping advertisers solve complex marketing problems. […]
Streaming platforms and production companies are using JCDecaux's OOH assets to reach their target consumers ahead of the recent SAG Awards and upcoming Academy Awards in late March. […]
This is an interesting take on the idea on the idea of using sensors to trigger content to displays, based on things like motion ... […]
With Britain having voted by a narrow margin to leave the EU, we have seen a considerable economic fall-out begin to unfold. One area that does not seem to have been so adversely affected so far is the commercial property market in the UK, with investors from outside of the EU flocking to the capital in a bid to capitalise on the fluctuating pound. […]
If a digital signage solutions company decides to go hard at a well-defined vertical market, it really helps to have people on board who ... […]
