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Hivestack and Billups to launch multi-market programmatic digital out-of-home (DOOH) campaign in Europe for Ace & Tate (DPAA)

Trendy eyewear brand Ace & Tate activates innovative, market-first DOOH campaign in multiple EMEA markets   AMSTERDAM, THE NETHERLANDS, MONTREAL, CANADA – May 3, 2022 – Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company, today announced a partnership with Billups, a privately held global OOH technology and managed services company. […]

dpaaglobal.com
Tue, May 3, 2022 at 12:10 AM

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OUTFRONT Media Reports First Quarter 2022 Results

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investor.outfrontmedia.com
Mon, May 2, 2022 at 4:16 PM

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OUTFRONT Media Announces Quarterly Dividend

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investor.outfrontmedia.com
Mon, May 2, 2022 at 4:06 PM

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DPAA Expands Brand Board with Leading Executives (DPAA)

T-Mobile, FanDuel, Cadillac, and LG Canada join Association’s Prestigious Advisory Group NEW YORK – May 3, 2022 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media today and its growing role in the omnichannel mix, announced today the expansion of its Brand Board. […]

dpaaglobal.com
Mon, May 2, 2022 at 12:41 PM

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NOLA’s Airport Using Big, Curved LED Ribbon To Dynamically Locate, Brand Airline Check-in Counters (16:9)

Here’s another example of an airport adopting LED displays as a core part of the passenger experience – a horizontal LED ribbon display that ... […]

sixteen-nine.net
Mon, May 2, 2022 at 10:39 AM

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Last Week’s NAB Show Pulls 52K+ Attendees; Hints At What We Might See With InfoComm In June (16:9)

Integrated Systems Europe is coming up shortly in Spain and InfoComm is just a few weeks later in las Vegas, so trade shows this ... […]

sixteen-nine.net
Sun, May 1, 2022 at 5:55 PM

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Big Spanish Integrator Trison’s Financial Backers Looking To Cash Out (16:9)

Sixteen:Nine’s German language partner Invidis is reporting this morning that the big European digital signage and pro AV integrator Trison is up for sale, ... […]

sixteen-nine.net
Fri, Apr 29, 2022 at 6:47 PM

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PR-Shackled CRI Makes Some Cryptic Noise About A Renewal Deal With Whale Retail Client (16:9)

Winning business with whale clients is always good news for service providers in digital signage, or just about any industry, but it is only ... […]

sixteen-nine.net
Fri, Apr 29, 2022 at 6:44 PM

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Details of Daktronics Partnership with Maryland: SBJ Podcast Revisited

A discussion between the University of Maryland and Daktronics on the SBJ podcast regarding recent LED and audio improvements on campus. […]

blog.daktronics.com
Fri, Apr 29, 2022 at 9:50 AM

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What is Digital Advertising?

There’s no doubt that businesses are becoming increasingly obsessed with digital marketing channels, with UK companies spending a total in excess of £129 billion on digital ads through 2021.  Digital advertising is particularly popular among small businesses, particularly those who want to optimise their online presence and achieve an optimal ROI on their marketing spend.   Remember, 81% of shoppers now conduct thorough research online before making a purchase, while the value of ecommerce revenue in expected to grow at an annual rate of 5.16% through 2025.  In this post, we’ll explore digital advertising and its benefits in further detail, while appraising the best strategies to achieve success on behalf of your small business.  What is Digital Advertising and How is it Different From Traditional Marketing?  Let’s start with the basics; digital advertising encompasses a number of different online channels through which companies can promote their goods and services.  These variable channels include website landing pages, blogs and social media profiles, along with online (or mobile) apps and any media that leverages an Internet connection to communicate with customers.  Of course, such marketing channels have become increasingly popular and widely used in the digital age, particularly given the development of low-latency, 5G network technology and continued evolution of smartphones (more than four billion people on the planet now use their mobile handsets to connect to the Internet).  This has helped to create an ongoing process of digital transformation among businesses small and large, which has, in turn, been accelerated during the coronavirus pandemic.  During this time, ecommerce bloomed in the UK, while companies across a much broader range of market sectors have embraced digitisation. […]

75media.co.uk
Fri, Apr 29, 2022 at 5:00 AM

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Watch: Sony R&D Playing With Projected Light Field And Transparent Displays (16:9)

Hat Tip Ed Tang for noting this on Linkedin I have nowhere near the technical chops/smarts to explain this properly, but Sony has a ... […]

sixteen-nine.net
Thu, Apr 28, 2022 at 3:08 PM

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Electronic Co-Founder Bob Simpson Passes Away, At 82 Years

The co-founder of the much-respected pro AV design firm Electrosonic – Bob Simpson – has passed away, peacefully, at the age of 82. I ... […]

sixteen-nine.net
Thu, Apr 28, 2022 at 12:38 PM

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These German Digital Ad Totems Have Moss Backsides And Double As Sidewalk-Level Air Filters (16:9)

Hat Tip to AV Magazine for noting this … Digital OOH media companies have been trying to use smart city add-ons – like community ... […]

sixteen-nine.net
Thu, Apr 28, 2022 at 9:59 AM

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Red Dot Digital Media and Spinitar Rebuild AV Infrastructure at Hawaiin Resort

Red Dot Digital Media, the Carlsbad, Calif.-based integrator prominent in the digital signage space, helped update the audio/video infrastructure at Turtle Bay Resort, with Spinitar. This location is in fact, a luxury property located on the Hawaiian island of Oahu. […]

commercialintegrator.com
Thu, Apr 28, 2022 at 9:52 AM

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Billboard-Maker Media Resources New Solution Compels Endlessly-Pooping Birds To Flock Off (16:9)

The Toronto-area analog and digital sign firm Media Resources has developed an interesting partnership to use and sell tech that’s specifically designed to keep ... […]

sixteen-nine.net
Thu, Apr 28, 2022 at 9:00 AM

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