Please permit me to report (and by the way, data will validate) that what we thought in the beginnings of digital signage is still true today, lo those many years ago. Digital signage is truly a standalone medium (remember the standalone part) and it is continuing to expand in its reach and influence. […]
By Kim M. Pham. According to Zuckerberg, he’s in the business of connecting people, and he has big plans to meet them where they work and play in a new virtual world called the metaverse. […]
Pattison Outdoor Advertising expanded its reach in Southwestern Ontario by adding Woodstock, Ont. to its transit portfolio. […]
Broadsign and Intersection have teamed up to onboard more than 5500 Intersection displays to the Broadsign Reach programmatic digital out-of-home (pDOOH) platform, marking Intersection’s first pDOOH activation with an external partner. […]
When that big wrap-around LED display in downtown LA’s entertainment district went live about three weeks ago, I wondered how long it would take ... […]
A small LA start-up called Toli 360 is marketing interactive full length bedroom mirrors as AI-driven shopping malls that would allow consumers to source ... […]
If a company wants to hang its business hat on the proposition that it is very good at visualizing real-time data to screens, it ... […]
July 1, 2022 by guest author Paul Fleuranges I took the Metro-North Railroad out of New York City recently, and as I rode along the Harlem Line, I noticed my train car was outfitted with OUTFRONT Media “Livecard” digital screens. […]
NEW YORK – July 5, 2022 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced today that Lemma, one of the largest and fastest-growing programmatic DOOH platforms with a global presence and extensive connection across multiple DOOH screens & advertisers has joined the association. […]
Hat Tip to industry vet Alan Brawn, who noted this transparent LED tech on Linkedin … As he said in sharing this, transparent LED ... […]
In May 2022 the DSF participated in the Retail Innovation Conference (RIC). Led by DSF Board Members and Advisory Council members, the DSF had a booth and engaged in outreach efforts to designers and retailers about digital signage in retail. Beth Warren of CRI, and also a DSF Advisory Council Member, led the effort and was interviewed here by RIC. […]
With the usual qualifier that this sort of thing looks best at a very specific viewing angle, this is nonetheless one of the best ... […]
A new theme park-style attraction on the Las Vegas Strip makes heavy use of large format projection to drive the experience in pre-show areas ... […]
The answer is yes, but as you may have guessed, it’s not always simple to determine when to use a CTA. Should you include a call to action on your billboard? How do you determine what the CTA will be? […]
I have joked, at times, about how premium microLED video wall displays are beautiful, but the only people who could afford them were oligarchs ... […]
