The Austrian company that has marketed for a few years now big displays that unfold by the infinity pools, patios and yacht decks of ... […]
Denver-based Nutrislice continues to broaden its offer well beyond its school menu and nutrition display roots, with the latest option in its food services ... […]
Appspace’s roots may be in digital signage, but the company now positions itself as providing workplace experience software, with pushing content to screens just ... […]
U.K. department store operator Debenhhams, having closed all its stores after more than 200 years on high streets, re-entered bricks and mortar retailing with ... […]
While geotargeting is not an uncommon practice in UK marketing (some 95% of global companies already leverage located-based data as part of their marketing strategy), this practice is often misunderstood and underestimated in terms of what it can achieve. […]
The new Terminal C at Orlando’s airport will open in a few weeks with 874 connected displays put in place to inform and guide ... […]
The QSR category produced a solid 7.3% increase in OOH spend in 2021, and the latest OAAA-Harris Poll research showcases why OOH is an important component of the fast food media mix. McDonald’s is the classic OOH case study, having earned the top spot in OOH spend for almost the entire past two decades. […]
Google has now formally launched ChromeOS Flex, positioning the cloud-centric operating system as a way to extend the life of existing PCs and Macs ... […]
While the first billboard was built in the early 1800s, OOH advertising is believed to have existed for 40,000 years. Advertisers are becoming more creative with their branding efforts as this medium sees improved methodology improvements every year. […]
The U.S. General Election is right around the corner, which basically means that we’re soon going to be pummeled by political advertising left and right (no pun intended). This will be especially true for parts of the country where hotly-contested showdowns are taking place. […]
The U.S. General Election is right around the corner, which basically means that we’re soon going to be pummeled by political advertising left and right (no pun intended). This will be especially true for parts of the country where hotly-contested showdowns are taking place. […]
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Montreal-based VuWall announced the promotions of Anna Kozel to vice president of marketing and Fadhl Al-Bayaty to vice president of product management. The move comes as the company continues to scale its executive team, introduce new product offerings and expand to new markets. Paul Vander Plaetse, founder and CEO at VuWall, speaks on the new promotions. […]
It’s well understood that advertising close to the point of sale, drives purchasing decisions. Street furniture is effective because it dominates in suburban areas, whilst zoning regulations preclude billboards and other OOH media types. […]
EMC Outdoor announces and welcomes new hire, Frederick Strebeck, to join the agency’s team as Vice President of Out of Home Media Strategy. Based out of Philadelphia, Pennsylvania, Strebeck will focus on cultivating strong relationships with clients on the East Coast and surrounding regions. […]
