CMS software firm Mvix has pushed out news of a new senior hire, but what was more interesting to me was the description of ... […]
Recession-proof your Ad Campaign with DOOH Published: September 14, 2022 An economic downturn has been a heavily debated topic for months. The aftereffects of the pandemic and the war in Ukraine are significant contributing factors to this possible impending economic slump. Prices have risen for basic commodities, and consumer confidence has decreased. […]
Data is part of New Canadian Omnichannel Decision Makers Study, Released in Full to DPAA Members Key findings include: 89% of advertisers say DOOH has been taken out of traditional OOH media planning silos to enable integrated cross-channel buys. 84% of omni-digital advertisers plan to recommend DOOH in their media plans in the next year. […]
Oregon-based Planar, prominent in visualization technology, announced the launch of the Planar Venue Pro VX Series. The series is a family of indoor fine pixel-pitch LED videowall displays delivering exceptional in-camera visual performance for virtual production (VP) and extended reality (XR), as well as on-camera visual performance for broadcasters. […]
Digital signage using mobile information systems can boost spontaneous purchasing when placed in strategic retail areas. In this new case study, “Giada Powers Mobile Solution for In-store Digital Signage System,” you will learn how Giada partnered with GSK-Gebro and Kapsche to equip more than 200 pharmacies with a digital signage system. […]
One of the great visual tricks that LED is particularly useful for is picking up the characteristics and look of the immediate surroundings, and ... […]
The LA start-up Proto now has a U.S. patent for its method of capturing people and subjects on a white screen and relaying that ... […]
Auto Insurers need to stay insured with DOOH Published: September 13, 2022 People are still grappling with the pandemic aftermath as inflation fears and gas prices rise. Still, luckily for the auto insurance industry, mobility is increasing in the United States, with drivers having logged 3.27 trillion miles, higher than any comparable 12-month period showed. […]
The 2022 mid-term elections are just around the corner, and it’s another season you’ve got to… The post Hyperlocal Political Campaigns: How OOH Can Take Your Mid-Term Campaigns to the Next Level appeared first on Wrapify Blog. […]
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At some point in your business, you’ll need to market your product or service. The good news is that there are many ways to finance marketing campaigns. You just need to know where to look for them. […]
VuWall, the Montreal-based technology provider of videowall control systems and unified visualization solutions, has expanded its software feature set with a plug-in for Milestone XProtect video management software (VMS). The expansion is available as part of the newly released TRx 3.3 centralized management platform. […]
Details are hard to find, but this is the newly-opened “store of the future” from an apparel brand called Lefties – at a mall ... […]
I don’t write much about shipping container costs because I know very little about that whole thing, but I do know those costs skyrocketed ... […]
After the significant disruption to advertising investment faced by the entire media ecosystem in 2020, a bi-annual study by DPAA reveals out-of-home (OOH) media in 2022 is not only recovering, but also gaining momentum. […]
