The Massachusetts Institute of Technology (MIT) is widely regarded as attracting many of the brightest young minds in the tech sector, so it makes ... […]
Amazon has confirmed it is now kinda sorta doing digital signage – albeit in its own stores. The online retail Godzilla has formally introduced ... […]
There’s no doubt that out-of-home (OOH) ad spending has rebounded well from the hit it endured during the coronavirus pandemic, recovering to revenues of £901 million in 2021. This trend has accelerated through 2022 as well and is expected to record total growth of 31.5% by the end of the year. […]
It should be readily apparent to digital signage companies chasing specific verticals that they’re probably going to get more traction with buyers if the ... […]
Video wall solutions are known to create a big impact in any digital signage project and, with no size limitations, you can ensure any content displayed truly stands out. But with so many options on the market, including some emerging new technologies like Direct View LED, how do you make the right choice? […]
Digital and Dirt Podcast DPAA Edition Published: October 26, 2022 Ian Dallimore, Lamar VP of Digital Growth, brings the Digital and Dirt Podcast to New York City to get the insider scoop from the largest one-day media event of the year, the DPAA Global Summit. From the Lamar Green Room, Ian interviewed a spectrum of industry leaders, including Jonathan Gudai, Erika Wykes-Sneyd, Kathleen Hall, and others! To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog: Programmatic.lamar.com To get the latest updates on out of home advertising, digital marketing and technology, follow us on: Or sign up for our newsletter. […]
There are many, many stories of ad-based digital signage networks starting up in bars and restaurants, but many and perhaps most of those stories ... […]
While there’s no doubt that out-of-home (OOH) advertising took a significant hit through the course of the coronavirus pandemic in 2020, this year has seen a marked recovery across the globe. In the UK, the cumulative OOH ad spend has grown by an impressive 31.5% in the year to date, while this trend shows no sign of abating any time soon. […]
A brand awareness campaign does exactly what it sounds like. It lets people know about your company and what you do. This type of campaign works best for newer companies whose identity and services may not be widely known. […]
To stop stressing or worrying, you might try meditation, read a book, or go for a relaxing run. But if you run a critical operation center, or you are an integrator who provides solutions for these demanding environments, you need something more. With Barco’s game-changing TruePix direct-view LED video wall, there’s already less to worry about. […]
The latest research from OAAA and The Harris Poll revealed almost half (49%) of adult consumers are noticing OOH ads more than a year ago, but an even higher number (58%) have recently noticed ads for healthcare services. Healthcare services fall within the largest industry category for OOH ad spend, Miscellaneous Local Services and Amusement. […]
Almost 15 years ago we launched the first generation of our flagship Freestanding Digital Posters, since then we have developed a variety of features and upgrades that have made this range extremely popular. We are now thrilled to announce that with the addition of a new 65” model, our Android Freestanding Digital Posters just got BIGGER and BETTER! […]
Pattison Sign Group will officially acquire signage and media company Provincial Sign Systems at the end of October. Photo courtesy Pattison Sign Group Pattison Sign Group will officially acquire signage and media company Provincial Sign Systems at the end of October. […]
Ad costs across all media are rising, and the pressure to deliver quality leads is higher… The post The 4 Key Attributes of a Strong Media Partner appeared first on Wrapify Blog. […]
I assume it would be wise for any sales or business development person to add an asterisk to sales opportunity reports when the project ... […]
